Paragon, Singapore’s premier luxury shopping mall, reaches the pinnacle of its 25th anniversary celebration, marking a quarter-century of dedicated service to discerning shoppers and a commitment to curating exceptional luxury experiences. The milestone celebrations are in full swing, featuring an exclusive lineup of activities for visitors from now through 31 October.

At the heart of the celebration is the 25 for 25: Paragons of Excellence Exhibition, spotlighting remarkable individuals who embody excellence across diverse fields, the much-anticipated global debut of the Ferragamo Vara Exhibit, and the unveiling of a refreshed Paragon Club loyalty programme alongside a new members lounge and curated experiences in November.

Further enhancing its luxury shopping experience, Paragon continues to expand its portfolio with flagship stores and exciting new boutiques, cementing its commitment to delivering exceptional experiences.

25 for 25: Paragons of Excellence Exhibition

To mark its silver jubilee, Paragon presents 25 for 25: Paragons of Excellence Exhibition – a celebratory showcase running from now until 31 October that pays tribute to distinct individuals whose vision, creativity, and influence mirror the values that have shaped Paragon over the past 25 years. Set within a striking immersive cave landscape adorned with mirrored and metallic installations, the exhibition blends intimate storytelling with dynamic videos. The showcase highlights three distinct groups: Innovators, Creators and Muses, reflecting the spirit of innovation, craftsmanship, and style that defines both the honourees and the mall, while offering visitors a captivating setting for the perfect photo opportunity.

The Innovators are second- and third-generation leaders who honour their legacies while boldly shaping the future with modern sophistication. Some of the notable figures include Jeremy Lim, Chief Executive Officer, Cortina Watch, Douglas Benjamin, Group Chief Executive Officer, FJ Benjamin, Dr George Quek and Jonathan Quek, Chairman and Chief Executive Officer, BreadTalk Group and more. Taking centre stage as well are Creators. The Creators are entrepreneurs, designers, and artisans whose dedication to craft transforms inspiration into experiences of beauty, meaning, and purpose, featuring individuals like Sam Koh and Gina Lau, Director and Creative Director, The Hair Shop, Ginny Ng, Bryan Koh and Dawn Koh, Co-Founders, Chalk Farm, Daniel Tay, Founder, Old Seng Choong and Madam Ang KK, Janice Wong, Chef-Artist, Janice Wong Singapore and more. Completing the line-up are the Muses, who are style tastemakers and cultural voices who not only set trends but also shape the cultural conversation. Featured honourees include Wendy Long, Rebecca Eu, Grace Kee among others.

On 10 September, Paragon will host an exclusive anniversary cocktail event at the atrium featuring performances by award-winning harpist Christabelle Sheum and Singapore’s very own jazz powerhouse Alemay Fernandez with her band.

Christabelle Sheum, who will be playing from 5.30pm to 7pm, has performed at prestigious stages worldwide, and Alemay Fernandez who has been hailed by MusicTalks Sydney as “one of the best jazz singers in the world,” will bring her signature energy and soul to the stage from 7.40pm.

While the event is for invited guests, shoppers will also be able to enjoy the performances with a view from the upper floors of the mall.

The exhibition will be open from now until 21st September at Paragon Level 1 Atrium. A full list of the 25 featured individuals is in the appendix.

Ferragamo Vara Exhibits: Celebrate Vara’s Enduring Elegance First in Singapore

Ferragamo, a longtime partner at Paragon, marks the mall’s 25th anniversary by proudly unveiling the installation of the Vara shoe in Singapore, starting a bold new chapter for one of the brand’s most iconic women’s shoes. Paragon is the perfect stage for the first celebration of Vara’s enduring elegance and fashion-forward spirit.

From the magic of Hollywood in the 1920s to today’s international runways, Ferragamo creations have graced the world’s greatest style icons, becoming an integral part of their legend. The exhibit features eleven historic iconic shoes, including six signature designs by founder Salvatore Ferragamo between 1938 and 1959: the celebrated Rainbow sandal for Judy Garland; the mirrored wedge for Carmen Miranda; the Invisible Sandal which won the Neiman Marcus Award; the Kimo sandal with detachable silk socks; the high-heeled pumps worn by Marilyn Monroe and the suede ballerina designed for Audrey Hepburn.

Originally introduced in 1978 by Fiamma Ferragamo, Vara has become a manifesto of “Femininity Ferragamo” – a harmonious blend of elegance, comfort, and versatility and the Vara shoe is celebrated for its timeless design, featuring the signature grosgrain bow and stacked heel.

The Ferragamo Vara Exhibit explores Vara’s journey across the past, present, and future, highlighting the shoe design by Fiamma Ferragamo alongside contemporary reinterpretations from recent collections. These new silhouettes and materials from Pre-Spring 2026 reflect the evolving spirit of Vara, created with today’s confident and multi-faceted woman in mind. Guests will also witness craftsmanship firsthand as a Ferragamo artisan, arriving directly from Florence for the Vara celebration, will illustrate on-site the shoemaking process – bringing the brand’s heritage to life.

The installation will be open from now until 21st September at Paragon Level 1 Atrium.

Refreshing Offers and New Experiences

Paragon continues to elevate the modern luxury shopping experience with its impressive lineup of new duplex flagship stores, featuring prestigious brands such as Bottega Veneta, Balenciaga, TOM FORD, and the upcoming Prada duplex store. These expansive, thoughtfully designed spaces offer immersive environments that reflect each brand’s unique identity and craftsmanship. Expanding its portfolio of luxury icons, Paragon welcomes several exciting new stores, including Maison Margiela, Zimmermann, Tomacado and more, further enhancing the mall’s dynamic and curated luxury landscape.

In November, shoppers can look forward to the unveiling of Paragon’s newly renovated Paragon Club Lounge on Level 6 accompanied by a refreshed Paragon Club loyalty programme and app, thoughtfully designed to enhance the privileges of Paragon Club members.

Indulge in exclusive rewards and privileges

Shoppers can enjoy 25th Anniversary Exclusives in celebration of the milestone.

Paragon Club Member Exclusives (4 September – 31 October):

○ Receive 50 bonus points (worth $20) with a minimum spend of $500 daily

○ Receive 250 bonus points (worth $100) with a minimum spend of $2,500 weekly

○ Receive 2,500 bonus points (worth $1,000) with a minimum spend of $25,000 monthly

Complimentary Parking after 5pm: Enjoy free parking after 5pm on the 25th of each month, from September to December.
Dine & Unwind: Enjoy 1-for-1 deals, free parking and a $10 F&B voucher with a min.

spend of $50* at F&B stores after 5pm from Monday to Thursday.

For more information on exclusive in-store promotions and deals, please visit https://paragon.com.sg/article/pg25/ . Visitors may also check out the latest happenings @paragon.sg and #paragonsg25 .

*Terms and conditions apply

APPENDIX A: FEATURED INDIVIDUALS FOR 25 FOR 25: PARAGONS OF EXCELLENCE EXHIBITION

Innovators

1. Douglas Benjamin, Group Chief Executive Officer, FJ Benjamin

Douglas Benjamin, a retail veteran who joined FJ Benjamin in 1989, has been Group Chief Executive Officer since 2023. He co-founded Kidz Horizon Appeal, serves on several boards, and is Vice President of the Singapore Retailers Association. At Paragon, he launched Avenue on 3, expanding his portfolio of retail concepts.

2. Pang Kim Hin & Pang Fu Wei, Founder and Group Managing Director, Kim Hin International

Pang Kim Hin founded Kim Hin International in 1985 and remains its Group Chairman, while his son, Pang Fu Wei, has led as Group Managing Director since 2017. Together, they have built KHI into Southeast Asia’s leading omnichannel mother-and-baby group, with Mothercare at Paragon as part of their portfolio of innovation, excellence, and values-driven leadership.

3. Jean Nasr and Jessica Nasr, Founder and Co-Founder, La Joie Jewellery

Jean and Jessica Nasr, a father-and-daughter duo with over 40 years of expertise, founded La Joie, a fine jewellery house. Their boutique at Paragon reflects a passion for colour, nature, and craft. Travelling the world for rare gems, they create timeless pieces that embody beauty, joy, heritage, and contemporary elegance.

4. Dr George Quek and Jonathan Quek, Chairman and Chief Executive Officer,BreadTalk Group

F&B pioneer Dr George Quek founded BreadTalk Group, with multiple award-winning brands across Asia. At Paragon, where several of these acclaimed concepts — Din Tai Fung, Toast Box, Wu Pao Chun and Thye Moh Chan — flourish, his son Jonathan Quek continues to drive innovation and new consumer experiences as Group CEO.

5. Philip Tan and Tan Yan Xun, Chief Executive Officer and Chief Operating Officer, Seager Inc

The award-winning The Planet Traveller and Boarding Gate are led by Chief Executive Officer Philip Tan, creator of iconic retail concepts, together with his son Tan Yan Xun who drives innovation and growth as Chief Operating Officer. At Paragon, their stores reflect this enduring 44-year legacy, shaping lifestyle travel retail in Asia by blending tradition with forward-looking excellence.

6. Pushpa Tulsidas, Founder and Chief Executive Officer, Adeva Spa

Pushpa Tulsidas, Founder and Chief Executive Officer of a diversified wellness group, has pioneered leading spa, aesthetics, Pilates, TCM, and F&B concepts, including Adeva Spa at Paragon. With 27 years of expertise, she curates integrated experiences that harmonise beauty, balance, and holistic well-being.

7. Jeremy Lim, Chief Executive Officer, Cortina Watch

Jeremy Lim, Chief Executive Officer of Cortina Watch, leads the company with strategic insight and steady resolve, nurturing growth across markets in the region and beyond. At the helm of this home-grown enterprise, he is committed to innovation and enduring partnerships, inspiring teams to excel. At Paragon, Cortina Watch continues redefining the luxury watch retail experience.

Creators

8. Daniel Tay, Founder, Old Seng Choong and Madam Ang KK

Classically trained pastry chef Daniel Tay blends French finesse with Asian heritage. Founder of Bakerzin, once a beloved presence at Paragon, he later returned with the reimagined Old Seng Choong and Madam Ang KK. His ventures reflect a strong affirmation of excellence, innovation, and culinary tradition.

9. Andrea Scarpa & Francesca Scarpa, Group Executive Chef and Head of Product Management and Marketing, Da Paolo Group

At the helm of Da Paolo Group, siblings Francesca and Andrea Scarpa carry forward their family’s legacy since 1989. As Head of Product Management and Marketing, Francesca leads product management, marketing and guest experience, while Andrea drives culinary direction as Group Executive Chef. Their dining concept in Paragon delivers heartfelt hospitality, artisanal quality, and a contemporary Italian dining experience.

10. Ishpal Bajaj and Serina Bajaj, Founders, Kind Kones

Ishpal Bajaj and Serina Bajaj are the husband-and-wife duo behind Kind Kones, a Singaporean plant-based ice cream brand. Ishpal leads strategy and growth while Serina drives the brand vision and product development. Their Paragon outlet reflects a purpose-driven brand that proves plant-based living can be kind, conscious, and irresistibly delicious.

11. Ginny Ng, Bryan Koh and Dawn Koh, Co-Founders, Chalk Farm

Chalk Farm was founded in 2010 by siblings Bryan and Dawn Koh, and mother Ginny Ng. The cake company opened its first brick-and-mortar store at Paragon in 2013, and has since developed a loyal following with its wholesome yet elegant offerings, straddling local and Western worlds.

12. Janice Wong, Chef-Artist, Janice Wong Singapore

Chef-Artist Janice Wong has pushed the boundaries of dessert, chocolate, and pastry making since stepping into the culinary world. Starting with 2am:dessertbar in 2007, the Janice Wong brand has since expanded to five establishments across Singapore, including at Paragon, and gained global recognition.

13. Koh Pei Li, Artist & Founder of PeiPer

Pei Li of PeiPer is a Singaporean artist known for larger-than-life botanical installations crafted from paper and mixed media. She is also founder of PeiPer Arts School, which inspires and nurtures creativity and bilingualism in children through craft and heart. Pei Li recently created the Blooming Windmill, a breathtaking floral installation for Paragon’s Spring Soirée.

14. Melissa Woo, Founder and Chief Baker, Patisserie Woo

Melissa Woo is Founder and Chief Baker at Patisserie Woo, where refined technique meets accessible indulgence. Proudly locally owned, Patisserie Woo in Paragon continues to delight customers with exquisite pastries and gelato that celebrate elegant flavours and the everyday luxury of a perfectly made treat.

15. Dianna Lee, Content Creator

Dianna Lee is a trilingual content creator. Her viral series blends beauty, fashion, and heartfelt life lessons, engaging a discerning, globally minded female audience and rapidly growing her following as @coolmumdianna across Instagram, YouTube, and RedNote. Her style-driven content resonates with Paragon’s spirit of luxury and contemporary fashion.

16. Sam Koh and Gina Lau, Director and Creative Director, The Hair Shop

While trends come and go, The Hair Shop has quietly defined style for four decades. Led by Director Sam Koh and Creative Director Gina Lau, its philosophy favours subtle mastery over loud statements. At Paragon, they continue styling generations of customers who trust in their thoughtful, personal, and enduring cuts that are tastefully refined.

Muses

17. Erica Zhao, Content Creator

Erica Zhao is a Singapore-based lifestyle content creator, proud mother of three lovely kids and a travel enthusiast. She curates content on her social media account @princesszyt, focusing on fashion, parenting, food and beauty.

18. Adeline Esther, Fashion Designer

Adeline Esther, a rising fashion designer from Indonesia, is known for her innovative yet culturally rooted fashion. Her creations, marked by fine detail and timeless sophistication, are making waves in both local and international fashion circles, reflecting the creative and elegant spirit of Paragon, where creativity and elegance continue to define the evolving style landscape.

19. Paulina Böhm and Annabel Böhm, Architect and Student

German mother-daughter duo Paulina and Annabel Böhm have long-standing ties to Singapore. Former architect Paulina now champions animal welfare and organises charitable galas, while Annabel, a model and art gallery sales consultant, studies Economics at the University of St. Gallen. Multilingual and internationally minded, they embody the cosmopolitan spirit reflected at Paragon.

20. Gabriella Chong, Founder, Bellayu & Emuna International School

Gabriella Chong began her career in Indonesia as a model and television personality. Since relocating to Singapore in 2015, the mother of two runs hair and beauty brand Bellayu, and Emuna International School, a school for children on the autism spectrum. Her multifaceted journey resonates with Paragon’s role as a destination where beauty, style, and purpose converge.

21. Grace Kee, Founder, Good Graces & Keestone Concepts

Grace Kee is the founder of Good Graces and Keestone Concepts. She is a zoologist turned party architect, with a love for animals, food, and dancing. From the Singapore Zoo to MTV Asia to Resorts World Sentosa, she now creates events that are as unforgettable as sambal stingray.

22. Rebecca Eu, Founder, Rinn and Mei’s Own

Rebecca Eu is a Singaporean creative and founder of Rinn and Mei’s Own. Through fine jewellery and artisan-made goods, she blends modern luxury with purpose, empowering undeserved communities – an ethos that reflects Paragon’s commitment to meaningful style and contemporary sophistication.

23. Rio Furqan Sani, Founder and Creative Director, Major Minor Agency & BBTBC Studio

Rio Furqan Saini, founder of Major Minor Agency and co-founder of BBTBC Studio, is an award-winning creative director whose fashion image work for key clients like Paragon, Prada, and Bottega Veneta blends high culture references, emotional memory, storytelling, and striking visuals. His research and practice meet at the intersection of fashion image, creative narrative, emotion, and memory.

24. Rosalindynata Gunawan-Bakrie, Creative Consultant

Rosalindynata Bakrie is a creative consultant at More Amóre, an online platform for discovering and owning sustainable curated designer pieces. Her background in media includes Elle and Harper’s Bazaar Indonesia. In 2014, she was named one of Prestige Indonesia’s 40 under 40 top young achievers for her work with children’s couture atelier Bubble Girl.

25. Wendy Long, Private Investor and Fundraiser

Wendy Long is a passionate fundraiser and donor, having served on various charity committees. She is driven by her passion for creative pursuits that allow her to express her creative ideas. She is known for her sartorial style which reimagines fashion as wearable art.

APPENDIX B: NEW STORES AT PARAGON

Duplex Stores

Bottega Veneta

Bottega Veneta’s new store in Paragon offers a full cross-category experience, featuring the House’s latest seasonal collections alongside exclusive novelties, bespoke services, and region-first introductions. Shoppers can explore Singapore-exclusive pieces and highlights from the Winter 25 collection, including bags in Suede, Shearling, and other precious leathers, an updated Made-to-Order program, and the country’s inaugural fine jewellery debut.

Prada

The Prada store spans approximately 850 square meters, showcasing a range of collections, including Women’s and Men’s Ready-to-Wear (RTW), Leathergoods, Accessories, and Footwear. The interior is designed with iconic elements such as the black and white chequered marble floor, inspired by the original Prada store in Galleria Vittorio Emanuele II Milan and the signature pastel green tone. It also features a private VIC room and offers Made to Measure services. One can look forward to the newly expanded store next year.

Balenciaga

Balenciaga’s two-level 932-square-meter store offers collections of men’s and women’s ready-to-wear, footwear, bags, jewelry, eyewear, and accessories. The store’s industrial design language, offering a glimpse into an interior shaped by the House’s Raw Architecture concept—an experiential approach that repurposes existing structural components, minimizes the use of virgin materials, and emphasizes natural lighting, aligning with the House’s commitment to sustainable practices. Modeled after the fitting rooms in the House’s Couture store at 10 Avenue George V, the store’s private VIC room—located on the mezzanine level and the first in Singapore—features leather couches, plush beige carpeting, oversized cream curtains and mirrors, offering a discreet and inviting environment for personalised appointments.

TOM FORD

Presenting TOM FORD’s flagship store in Singapore at Paragon, the store features sleek and modern designs with the signature TOM FORD palette of greys, with accents of chrome and glass, adds to the soothing, contemporary ambiance. Adding to the TOM FORD experience, the store also offers a special made-to-measure service, catering to clients seeking the most personalized results.

New Stores

Maison Margiela

Maison Margiela will be opening its new store at Paragon and unveiling its Autumn-Winter 2025 Avant-Première Collection, featuring Miley Cyrus in a series of painterly portraits by Paolo Roversi. The American artist will be captured in a new light, stripped-back and immersed in the core codes and archetypal expressions of the Maison. Reflecting the collection’s title, the images illustrate the trace of time characteristic to the creative language of Maison Margiela: the notion of clothes and accessories. The collection also debuts a new incarnation of a Maison Margiela icon: the 5AC bag.

Zimmermann

Zimmermann to Open First Southeast Asia Store at Paragon Mall, Singapore. Zimmermann is delighted to announce the opening of its first boutique in Southeast Asia this December, located at the iconic Paragon Mall on Orchard Road, Singapore. This marks a significant milestone for the brand as it continues to grow its global presence and enters one of the region’s most vibrant fashion capitals.

While the full details of the boutique’s interior remain under wraps, the space—designed by long-term collaborators Studio McQualter—has been thoughtfully conceived with Singapore in mind. The design will reflect Zimmermann’s signature aesthetic through a distinctly local lens.

The boutique will open with the Cruise Ready-to-Wear 26 collection, welcoming clients into the world of Zimmermann with an immersive and elevated retail experience.

Tomacado

Originating from China, the lifestyle dining brand Tomacado 花厨 has made its grand international debut in Singapore at the prestigious landmark of Orchard Road — Paragon, 290 Orchard Road.

Carrying forward its philosophy of “proposals for a better life,” Tomacado’s first Singapore store artfully intertwines three core elements: the poetic serenity of Eastern aesthetics, the immersive beauty of floral artistry, and a mindful approach to healthy dining. The result is an urban four-season garden suspended above the city’s bustle — a tranquil sanctuary where modern urbanites can pause, breathe, and find serenity. Celebrating its 10th anniversary, Tomacado chose Singapore as the first step of its global journey, bringing the essence of “edible natural aesthetics” into Southeast Asia and creating a soulful refuge where every moment is a gentle act of healing for both body and spirit.

Blue Bottle

Exclusive to the Paragon, Blue Bottle has introduced two food offerings freshly made in-store: Liège Waffles (S$8.50), a fan favourite across Blue Bottle cafes worldwide, beloved for their rich, caramelised texture and satisfying sweetness, and a refreshing Yogurt Bowl (S$12), crafted to complement the coffee experience.

Golden Goose / Younique

Founded in Venice in 2000, Golden Goose is known for its handcrafted sneakers, ready-to-wear, and accessories that blend artisanal heritage with a distinct lived-in aesthetic. Its newly reopened Paragon store debuts a refreshed concept rooted in responsibility, craftsmanship, and personalization. The 300 sqm space features an artisanal lab for Co-Creation service — sneaker and bag customization, professional repair and remake services for products from any brand, and exclusive collections including the Venezia and Vita bags.

The flagship also introduces Singapore’s first Younique Caffè, a lifestyle café offering Italian coffee and customizable desserts – bringing Golden Goose’s creative spirit into a new sensory realm.