Clarins, the expert in plant science and skincare, introduces the new ClarinsMen Wrinkle-Smoothing & Firming Care, a high-performance anti-ageing treatment developed to meet the specific needs of men’s skin. This targeted formula joins the ClarinsMen range, designed to deliver visible results and high-performance skincare with simplicity and speed. Powered by nature and backed by science, the new treatment works in synergy with the skin to stimulate its natural rejuvenating mechanisms, offering an instant lift effect and long-term firming action.

Formulated with Clarins’ Matrix Lift Technology, this targeted treatment combines Organic White Lupine Peptides to visibly tighten skin and Organic Lemon Thyme extract to help boost collagen production. From the first application, facial contours appear more defined, skin looks firmer, and signs of fatigue are visibly reduced.

Energised by the Clarins Complex of Bison Grass and Gymnema extracts, the fluid texture absorbs quickly into the skin, delivering lightweight hydration with a fresh citrus scent. Pollution-defending plant extracts like White Horehound and Furcellaria help reinforce the skin barrier against environmental aggressors.

Designed for daily use and to complement the ClarinsMen routine, this new essential pairs seamlessly with ClarinsMen Active Face Wash, Double Serum Eye, and Double Serum Light Texture to form a complete four-step regimen that smooths, lifts, and revitalises.

The New ClarinsMen Wrinkle-Smoothing & Firming Care is now available online, in Clarins Boutiques and department stores

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