Rebrands with Purpose For a Pain Free Tomorrow

Singapore Paincare Holdings Limited, led by Founder and CEO Dr. Bernard Lee, unveil its refreshed brand identity under the theme “Our New Chapter – Pain-Free” on 19 June 2025 at The Arts House Annex Building. The rebranding marks a new chapter for the Group as it strengthens its mission to deliver comprehensive, patient-centred pain care through a holistic approach to communities in Singapore and beyond.

 

Singapore Paincare

Founded in 2007 and listed on the SGX in 2020, Singapore Paincare is a multi-disciplinary medical group specialising in the treatment of acute and chronic pain across a wide range of conditions and patient profiles.

Its flagship clinic, Singapore Paincare Center, located in Paragon Medical Centre and Mount Elizabeth Novena Specialist Centre, anchors a growing network that integrates Western medicine and Traditional Chinese Medicine (TCM) to deliver unified pain care under one brand.

Through its network of primary care and specialist clinics, Singapore Paincare focuses on Minimally Invasive Procedures (MIPs) as alternatives to conservative therapies and open surgery. Backed by a proprietary understanding of pain pathways, the Group delivers accurate diagnoses and targeted relief for chronic and complex pain conditions.

Driven by its vision to be the leading one-stop pain management specialist centre in Asia, Singapore Paincare is rebranding under the theme “Our New Chapter: Pain-Free”. This reflects its commitment to expanding access to pain care while combining holistic, patient-centred approaches with evidence-based treatments. This integrated model supports patients with tailored pain care solutions across various communities.

Key Milestones

• 2007: Singapore Paincare Center founded by Dr. Bernard Lee at Paragon Medical Centre.
• 2014: Opened second pain specialist clinic at Mount Elizabeth Novena Specialist Centre to meet growing patient needs.
• 2018: Incorporated Singapore Paincare Holdings Limited to consolidate expanding healthcare services, including entering into various joint venture agreements with GP clinics to provide pain care services.
• 2020: Listed on the Singapore Exchange (SGX) as Singapore’s first public pain care group.
• 2021–2024: Launched DR+ Medical & Paincare GP clinics and Singapore Paincare TCM Wellness to offer integrative care. Expansion of group’s network of clinics with cancer screening & surgery, Orthopaedics and Dermatology services.
• 2025: Rebranding to reinforce a patient-first, whole-person care model and strengthen community outreach.

New Chapter: Pain-Free — A Patient-First Vision

Since 2007, Singapore Paincare has helped over 20,000 patients overcome pain, restored their mobility and helped them enjoy a pain-free life. The rebranding reinforces the Group’s approach to pain care—focusing on early intervention, personalised treatment, and minimally invasive techniques to address pain at its source.

With Singapore’s growing aging population and increased awareness of pain-related conditions, Singapore Paincare aims to reach out to more patients through community-based models and comprehensive care management.  

In fact, Dr. Lee’s vision extends beyond interventional procedures. He has built an entire eco-system of integrated care from diagnosing the root cause of pain to offering a comprehensive suite of treatment therapies that include post-treatment rehabilitation as well as TCM.

 

Singapore Paincare TCM Wellness: An Integrative Care Approach

Singapore Paincare TCM Wellness complements Western medical care by integrating Traditional Chinese Medicine (TCM) principles through a unique Yin-Yang concept. The clinic combines internal qi regulation (Yin) with external physical movement (Yang) to enhance pain relief and promote overall well-being. Overseen by Dr. Lee—trained in both pain medicine and TCM acupuncture—treatments are designed to improve outcomes, enrich therapy, and elevate the patient experience.

DR+ Clinics: Expanding Access in the Heartlands

With the mission to make pain care more accessible within local communities, Singapore Paincare is expanding its reach through its growing network of DR+ Medical & Paincare clinics located across heartland estates. Led by General Practitioners (GPs) trained at the Singapore Paincare Academy and utilising the proprietary Painostic method, these clinics focus on early identification and treatment of common pain conditions.

Giving Back – The Community Impact: Ease the Pain Fund

As a group, giving back to society has always been the core of its CSR initiatives. In collaboration with ACES Care, the Group launched the Ease the Pain Fund, a CSR initiative offering subsidised treatments for seniors and low-income families. This programme also helps to educate the public on common myths about pain and aging, while supporting individuals who are in pain but face financial barriers to treatments.

 

Looking Forward: “Our New Chapter: Pain-Free”

Singapore Paincare’s rebranding marks a renewed dedication to delivering accessible, evidence-based, and patient-centred pain care. Under the leadership of Dr. Bernard Lee, Singapore Paincare aims to be the first stop for anyone seeking pain relief.

https://sgpaincare.com/