In October 2024, LG Electronics (LG) proudly unveiled its LG Heritage Lounge in Changwon, South Korea, offering a brand-new immersive experience that highlights over 60 years of technological evolution. This cutting-edge exhibition space takes visitors on an incredible journey through the history of LG home appliances, offering a glimpse into the past, present, and future of AI-powered solutions that continue to revolutionize the way we live.

A Journey Through Six Decades of Technological Excellence

The LG Heritage Lounge serves as a dynamic brand experience space, reflecting the company’s relentless pursuit of excellence in home appliance technology. Since its inception as Goldstar in 1958, LG has been at the forefront of innovation, continually pushing the boundaries of what’s possible in the realm of home appliances.

Through a carefully curated exhibition, the lounge lets visitors experience the remarkable progress LG has made over the past six decades. From the first breakthroughs in home appliance technology to today’s AI-powered solutions, the space showcases LG’s remarkable achievements and its ongoing commitment to improving the lives of consumers worldwide.

Key Exhibition Objectives

The LG Heritage Lounge redefines the traditional concept of an exhibition. More than just a showcase of products, it provides a dynamic platform for sharing the company’s vision and philosophy. This immersive environment not only highlights LG’s legacy of technological achievements but also demonstrates its future vision of an intelligent, AI-driven world.

At the core of the exhibition is LG’s dedication to its Life’s Good philosophy, which underpins every product and innovation. The Heritage Lounge serves as a testament to LG’s vision of a better life, one powered by advanced technology and cutting-edge solutions designed to enhance the everyday experiences of customers, partners, and employees alike.

A Closer Look at the Exhibition Spaces

The Heritage Lounge is divided into five distinct zones, each offering an in-depth exploration of a key phase in LG’s technological evolution:

1. Intro Zone

Upon entering the lounge, visitors step into the Intro Zone, where they’re greeted with a showcase of LG’s pioneering home appliances. This area highlights the company’s innovations over the years, offering an engaging look at how these appliances have transformed daily life. Archival footage of LG’s research and development efforts provides insights into the company’s technological journey.

2. History Zone

The History Zone is dedicated to LG’s rich legacy of home appliance technology. Visitors can explore a collection of historical products that demonstrate LG’s continuous drive for innovation. From early models to modern-day appliances, this section highlights the evolution of LG’s offerings and its commitment to improving people’s lives.

3. Core-Tech Zone

The heart of the Heritage Lounge, the Core-Tech Zone features three distinct sections that dive deep into LG’s AI Core Technologies, which power the company’s washing machines, refrigerators, and air conditioners.

• Inverter Direct Drive: LG’s revolutionary Inverter Direct Drive motor eliminates the need for belts and clutches by directly connecting the motor to the drum. This results in a more efficient and reliable washing experience. The AI-powered AI DD motor goes a step further, optimizing wash and dry cycles based on fabric type and weight, offering a new level of intelligence and convenience.

• Inverter Linear: The Inverter Linear Compressor in LG refrigerators uses a linear motion mechanism to compress refrigerant, reducing friction and improving energy efficiency. This technology also utilizes AI to maintain optimal temperature levels, ensuring freshness and reducing energy consumption.

• Dual Inverter: The Dual Inverter Compressor in LG air conditioners combines two rollers to maximize energy efficiency, reduce noise, and enhance performance. The AI Air system, part of this section, leverages AI technology to refine temperature and airflow management, making LG’s air conditioners smarter and more adaptable to users’ needs.

4. AI Core-Tech Advancements

LG’s commitment to AI-driven innovation is evident throughout the lounge, especially in how AI integrates with core technologies like inverters. Instead of simply adding AI as a feature, LG has embedded it into the fundamental algorithms of its core appliance components, creating smarter, more efficient products that can empathize with and understand people’s needs.

5. Looking Toward the Future

In addition to showcasing the evolution of LG’s core technologies, the lounge offers a glimpse into the future of AI-powered home appliances. As LG continues to advance AI Core-Tech, the company is pushing the boundaries of intelligent appliances that offer enhanced performance, greater efficiency, and more personalized user experiences.

LG’s Commitment to Innovation

For over 27 years, LG has been at the cutting edge of technological advancement, particularly in its core areas of home appliance technology. The company’s focus on AI Core-Tech has led to significant improvements in performance, efficiency, and user convenience. This dedication to innovation has solidified LG’s position as a leader in the home appliance industry and will continue to drive its efforts to improve the lives of customers around the world.

The LG Heritage Lounge is a testament to this ongoing journey. It not only celebrates LG’s rich legacy of technological achievements but also provides a glimpse into the company’s vision for the future, where AI-powered appliances will play a central role in enhancing everyday life.