LG Electronics (LG) is bringing its innovative spirit directly to the heart of student life through Another Campus — a series of vibrant spaces designed to immerse college students in LG’s latest home appliance solutions. Initially opened at Busan National University (BNU) in 2023, LG has expanded the initiative to four universities across South Korea, including the prestigious Seoul National University (SNU).

Building Connections with Future Leaders

The launch of Another Campus reflects LG’s forward-thinking approach to fostering relationships with its future customer base — today’s college students. By offering cozy, tech-enhanced spaces that naturally integrate LG’s advanced appliances, LG is strengthening its brand presence among young adults while encouraging educational and industrial cooperation.

Each Another Campus is tailored to the unique needs of its university community, making it a seamless part of student life. At SNU, the initiative has been warmly embraced, drawing an average of 104 students daily and accumulating over 13,000 unique student visits since its opening — an impressive 80% of the total undergraduate population.

A New Hub for Comfort and Collaboration at SNU

Opened on October 30, 2024, the SNU Another Campus transformed existing student lounges into dynamic, comfortable spaces where busy students can recharge, study, hold discussions, or simply relax between classes. True to LG’s philosophy of creating a better future, the space showcases how technology can blend into everyday life to offer more comfort, convenience, and community.

Featured LG Products at SNU Another Campus:

• Kitchen Appliances:

  • MoodUP Refrigerator (with color-changing LED panels)

  • Light-wave Oven

  • Water Purifier with Ice Dispenser

  • Mycup (LG’s innovative tumbler washer)

• Living Appliances:

  • Styler (clothing care system)

  • ShoeCare and ShoeCase

  • CordZero Vacuum Cleaner

  • Massage Chair

• Lifestyle Innovations:

  • Tiiun mini (indoor gardening appliance for fresh herbs and greens)

Students are encouraged to actively use these appliances, offering them firsthand experience with LG’s leading-edge solutions in a relaxed, everyday setting.

A Model for the Future

By expanding Another Campus to major universities, LG is not only promoting brand familiarity but also nurturing deeper engagement with Korea’s future innovators and leaders. The initiative represents a new kind of brand experience — one that is accessible, authentic, and designed to enrich student life.

With plans to extend Another Campus to even more locations, LG continues to demonstrate its commitment to enhancing lives through technology, education, and meaningful interaction.