Audi Singapore and Burnt Ends Hospitality Group today announced Audi X Burnt Ends Bakery, which will open its doors at the Audi House of Progress Singapore in Cross Street Exchange. The bakery will offer an exclusive selection of German-inspired bakes, reflecting elements of Audi’s heritage. 

 

Audi Singapore’s partnership with Burnt Ends Hospitality Group is inspired by a shared belief in innovation, quality creations and a commitment to craft. Burnt Ends Hospitality Group, the team behind Burnt Ends Restaurant, the renowned modern barbeque restaurant celebrated for its bold flavours and artisanal fire cooking, embodies Audi’s core motto of Vorsprung durch Technik, or progress through innovation.

 

Opening within Audi House of Progress Singapore, Audi’s upcoming immersive lifestyle space, Audi X Burnt Ends Bakery will feature a selection of timeless favourites, as well as reinvented classics that marry the elements of quintessential German fare with the distinctive flair of Burnt Ends Bakery. The items take inspiration from Audi’s German roots and range from sweet to savoury, including Bavarian beer-battered waffles, pretzels, and a reimagination of the iconic currywurst, amongst others. Complementing the bakery’s menu is a robust coffee programme with Burnt Ends Bakery’s signature Slayer’s Blend and an interactive coffee brew bar with a new signature drink menu.

Audi x Burnt Ends Bakery – Exclusive Menu

 

“We are excited to be able to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers,” said Markus Schuster, Managing Director, Audi Singapore. “Ultimately, the Audi House of Progress Singapore and Audi X Burnt Ends Bakery aim to bring the Audi experience to customers, through showcasing Audi’s culture and innovation, and elevate Audi beyond just a car brand.”

 

“Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy, redefines and transforms the way people experience a car showroom, highlighting both Audi’s forward-thinking approach and our commitment to creating something memorable. Together, we’re turning the showroom into a lively destination that offers a unique experience for everyone who walks through the doors,” said Dave Pynt, Chef-Owner, Burnt Ends Hospitality Group.

 

Designed by Emma Maxwell Designs in collaboration with Steven Leach Group, the decor of Audi X Burnt Ends Bakery will incorporate Audi-inspired motifs, including the brand’s signature rings, whilst retaining the strong visual and design identity of Burnt Ends Bakery.

 

Audi X Burnt Ends Bakery will be open to the public in early 2025. All Audi car owners stand to get exclusive discounts by presenting their Audi car keys. Future partnership opportunities are under discussion between Audi Singapore and Burnt Ends’ parent company Unlisted Collection, across collaborations, events and initiatives that leverage the latter’s broader luxury dining network.