TUMI UNVEILS FALL 2024 TEGRA-LITE® AND ALPHA BRAVO CAMPAIGN WITH PRO FOOTBALLER SON HEUNG-MIN

International travel and lifestyle brand TUMI launches a new campaign for its beloved Tegra-Lite® and Alpha Bravo collections starring Global Ambassador and pro footballer, Son Heung-Min. The campaign captures Son in his element at his second home, the renowned Tottenham Hotspur Stadium, and reveals a glimpse into his fast-paced life with TUMI by his side.

The campaign takes a more intimate, stylistic approach, captured by docu-style filmmaker WARD and Korean photographer duo JI + DOH, who bring a warmth and behind-the-scenes sensibility to TUMI’s latest campaign.

In his three years as a TUMI Global Ambassador, Son has worked day in and day out to make his dreams a reality – from competing in the FIFA World Cup, to receiving the esteemed Golden Boot, to being named club Captain of the Tottenham team and more, all the while, with TUMI alongside.

The new campaign sheds light on the discipline required to succeed, with TUMI’s trusted and sleek Tegra-Lite and Alpha Bravo collections as Son’s steadfast companions. Seen throughout the campaign, the collection products are showcased in an elevated and authentic manner, captured behind the scenes at the iconic stadium and throughout Son’s journey on the road. From his biggest wins to his moments of relentless pursuit, TUMI is there to help him endure and to perform at his highest level.

Each case in TUMI’s Tegra-Lite® collection (S$1,650 – S$1,880) is made with Tegris® material, a durable yet lightweight material used in lifesaving armour, race cars, and professional athletic gear. The Tegra-Lite® shell is composed of consolidated layers of material, making it a resilient choice for many miles to come. The Alpha Bravo collection (S$360 – S$1,520) features hyper-functional bags for a fast-paced life. Each Alpha Bravo bag is made with ballistic nylon, TUMI’s signature fabric for over three decades. The Tegra-Lite® and Alpha Bravo are tried and true TUMI collections that encapsulate the brand’s DNA and elicit customer love time and time again.

Packed with function, designed with purpose, and built to endure, TUMI is made for the moments that make us. Shop the Tegra-Lite® and Alpha Bravo collections at TUMI.sg and TUMI stores worldwide