Hennessy Celebrates the Majestic Year of the Dragon

As the Year of the Dragon approaches, Hennessy unveils an extraordinary limited-edition collection created in collaboration with visionary Chinese artist Yang Yongliang. Renowned globally for his ability to seamlessly blend traditional techniques with new media, Yang Yongliang has brought his unique artistic perspective to the world of Hennessy, crafting a collection that pays homage to the power and majesty of the dragon.

The exclusive collection draws inspiration from Yang Yongliang’s digital art piece, “Dragon’s Odyssey.” This captivating masterpiece transforms metallic dragons into a dance amidst liquid gold. Inspired by an antique coin featuring a dragon, Yang Yongliang has meticulously crafted the dragon with a metallic texture, evoking memories of his childhood. Employing contemporary digital technology, he infused three-dimensional elements into the dragons, aiming to inspire people to delve deeper into the historical and cultural contexts surrounding these mythical creatures.

Each bottle in this limited-edition Hennessy collection is not just a container but an art piece carrying the dynamic energy of the dragon within. These bottles are not only a symbol of the festive season but also a testament to the artistic fusion of tradition and modernity. The vibrant colours chosen for each variant reflect the aspirations for the New Year:

• Hennessy V.S.O.P: Red symbolizes joy and luck.
• Hennessy X.O: Gold embodies prosperity and good fortune.
• Hennessy Paradis: Porcelain represents purity and preciousness.

Hennessy goes beyond the realm of spirits, offering consumers exclusive and interactive experiences. The brand has created a pop-up featuring an eye-catching and larger-than-life display of the legendary dragon. This unique exhibition showcases Yang Yongliang’s artwork and the limited-edition collection through interactive elements, inviting patrons to immerse themselves in the rich symbolism and artistry behind each bottle.

Pop-up Details:

ION Pop-Up

• Date: January 8 – January 28, 2024
• Location: ION Orchard, Level 1 Atrium B, 2 Orchard Turn, Singapore 238801
• Timing: 10 am – 10 pm daily

Changi Airport Pop-Up

• Date: December 17, 2023 – February 16, 2024
• Location: Changi Airport Terminal 1 Departure, Check-in Hall (near Main Shop, in front of LV), 80 Airport Boulevard, Singapore 819642
• Timing: 6 am – 1 am daily

Hennessy’s collaboration with Yang Yongliang not only offers a visually stunning collection but also a narrative that transcends the boundaries of time and tradition. It is an invitation to explore the artistry behind the dragon, to celebrate the majesty of the Year of the Dragon, and to embrace the cultural richness embodied in each limited-edition bottle.