Rémy Cointreau, the esteemed spirits company, has just announced the creation of a new luxury perfume house called Maison Psyché. The brand will draw on the special blending and ageing savoir-faire from the spirits industry to elevate the finest raw materials of perfumery and create unrivaled fragrances.
Maison Psyché is built on the idea that the most remarkable creations are born when exceptional terroirs and the alchemy of masters’ and artisans’ savoir-faire come together. Baptiste Loiseau, the Cellar Master of the Maison Rémy Martin, and Sophie Labbé, the Principal Perfumer at Firmenich, are the creative minds behind Maison Psyché, who share the same desire to elevate the very finest raw materials. They have carefully selected five raw materials that form the foundations of the first Maison Psyché collection, and allowed them to age in Maison Rémy Martin cellars in Cognac to expand their range of expression in tonnelets (small oak casks).
The fragrances are shaped by the time spent in oak casks specially designed by Seguin Moreau, whose expertise as coopers has been recognized for almost 200 years. Maison Psyché fragrances reveal the essence of the materials through wood and the mastery of time, an art practiced since time immemorial by the House of Rémy Martin. The fragrances’ longevity on the skin and olfactory richness have no equal, making them truly exceptional.
The Maison Psyché perfume bottles are genuine collection pieces made in Baccarat crystal, adorned in gold and some with diamonds, numbered and only available in very limited quantities. The discovery of these fragrances will be an incredible experience reserved for an exclusive clientele on a confidential basis.
For Francesco Riosa, CEO of Maison Psyché, “the creation of Maison Psyché is the fulfilment of a wonderful dream. The dream of reinventing “La Grande Parfumerie” in the 21st century and restoring its prestige by connecting it to the traditional and time-honored expertise of Exceptional Spirits”. According to Eric Vallat, CEO of Rémy Cointreau Group, “Maison Psyché is a natural extension of our activities. It is based on the special blending and ageing expertise specific to the world of spirits to elevate the finest raw materials from perfumery and create innovative fragrances. Maison Psyché is a bridge between two worlds, that of luxury fragrance and that of spirits, and a bold venture with terroirs, people and time at its very heart.”
In conclusion, Maison Psyché is a beautiful example of the collaboration between two worlds that have a lot in common: spirits and perfumes. The combination of the alchemy of masters’ and artisans’ savoir-faire and the finest raw materials of perfumery will surely lead to the creation of exceptional fragrances. Maison Psyché has set the bar high and promises to deliver a luxurious and unforgettable experience for those fortunate enough to experience its creations.
Rémy Martin Cognac in association with Firmenich and Baccarat, develops its savoir-faire and launches its new brand Maison Psyché in the flourishing luxury fragrance industry. With a starting price of €5,500, Maison Psyché fragrances arrived in Singapore in March 2023.