In 2021, global sports brand PUMA introduced the re-engineered PUMA Running range, sparking change from the most sought-after marathon finish lines to local run communities. Keeping the flame burning, PUMA announces the Run XX Nitro, a collection named after the woman-specific double Xchromosome DNA sequence, that works great for her run of any distance. The all-new female-specific, progressive design is powered by the innovative, sui generis campaign, #PUMAdeliveryrun. The never done before, on-the-ground activation is an amalgamation of the love for food in Singapore and the relatable, everyday visual of food delivery professionals streaking through the streets.
With #PUMAdeliveryrun, PUMA Singapore outfits female, food delivery professionals in the newly launched Run XX Nitro ensuring their needs for comfort and speed are being met. Standing with them is the team from PUMA; former SEA Games athlete Joy Kuan and Friend of PUMA, local radio DJ and celebrity, Sonia Chew, who will too, put the same gear to the test while fulfilling food orders across the country.
Hot on the heels of surprise deliveries is an on-ground experiential event, engaging women of all walks of life to try the new collection. Underpinning the guerilla event, is PUMA’s biggest unboxing yet – a larger-than-life nitro-colored shoe box containing interactive zones that will be unveiled on 27 May and stand for the following two weeks, till 5 June 2022 at PUMA’s Bugis+ store. In the space, all visitors will be able to discover and have fun with all the elements that make Run XX Nitro #PUMADeliveryRun with a series of modular zones.
The zones include: NITRO FOAM PIT which mimics the foam support of the cushion midsole, the climbable MONOMESH TUNNEL that emulates the ultra-breathable mesh found in the shoe and the PUMAGRIP SPRINT which sees a steel ramp with markings for runners to take their shot at reaching new heights to earn exclusive deals.
The Run XX Nitro Running Shoe is tuned to the female foot. The brand new, firmer and durable midsole is engineered to be just the right mix of comfortable and durable, through an updated fit designed to hug her heel, instep, and arch in just the right way with a soft & breathable engineered mesh. Featuring PUMA NITRO technology and RUNGUIDE support, the advanced midsole provides superior responsiveness and cushioning, while ensuring proper alignment, to make each stride light and easy.
Alongside the Run XX Nitro Running Shoe, PUMA introduces three new sportswear styles for a cohesive and complete look – High-Impact Elite Women’s Training Bra, CLOUDSPUN Marathon Long Sleeve Running Top and Marathon High Waist Full Length Running Leggings. Built for peak performance without compromising comfort, the sporting garments are made with highly functional dryCELL materials and miDori® bioWick, resulting in ultra-soft, moisture-wicking styles that fit and move with all silhouettes.
With the Run XX Nitro launch and #PUMADeliveryRun campaign, PUMA reasserts its commitment to supporting girls and women around the world through sports. The Run XX Nitro is retailing at SGD $199 and the entire collection drops in Singapore on 21 April 2022. They will be available on PUMA.com, PUMA Stores, iRun, Key Power Sports and MissFit.