Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, steps up its efforts to deliver value and variety to users all year round with its inaugural 4.4 Mega Shopping Day. It is the region’s first mega shopping festival of 2021, building on the continued popularity of Shopee’s year-end events.

To cater to the growing interest for late-night shopping, especially during shopping festivals, the finale of 4.4 Mega Shopping Day on 4 April will feature a 2-hour Midnight Mega Sale with unbeatable deals on thousands of products. Users can also tune in to the Shopee app every day till 4 April for special in-app entertainment, as well as bigger and better deals from the largest array of sellers and brands.

Shopee also unveiled Mamamoo, globally-acclaimed K-Pop girl group, as its regional 4.4 Mega Celebrity. The award-winning group best-known for their legendary vocals, will be presenting their top hits exclusively on Shopee Live, on 4 April. Shopee users can also stand a chance to win exclusive Mamamoo autographed albums.

Chris Feng, Chief Executive Officer at Shopee said, “The Shopee 4.4 Mega Shopping Day is another first for Shopee and the industry, as we bring the excitement of the year-end shopping festivals earlier into the year. Building on the success of our 9.9 Super Shopping Day, which we pioneered in 2016, we have worked closely with our brands and sellers to bring our users even more joy and value throughout the year. We are also thrilled to have Mamamoo join us to deliver a spectacular performance on Shopee Live as part of our 4.4 celebrations, so that our shoppers can enjoy the best entertainment, deals, and rewards.”

Bigger deals and better rewards at 4.4 Mega Shopping Day

4.4 Mega Shopping Day will feature massive deals across a wide assortment of products, with the biggest selection of brands and sellers across the region. Shopee will also introduce new ways for users to enjoy more savings as they spend:

Midnight Mega Sale: On 4 April from 12AM to 2AM, users in all markets can shop the Midnight Mega Sale, featuring unbeatable limited-time deals on thousands of products only on Shopee.

Enhanced Loyalty Programs: Shopee is also giving users more ways to earn rewards and save at 4.4 Mega Shopping Day and beyond. Users can now earn special vouchers and rewards via the new in-app loyalty programme Shopee Loyalty every month.

First Premium Brands Festival to elevate the shopping experience

In line with 4.4 Mega Shopping Day, Shopee will also launch its first Shopee Premium Brands Festival at the same time to cater to a growing community of premium beauty shoppers. It will offer the biggest deals from leading premium brands on Shopee Premium, including K-beauty favourite Sulwhasoo, who will be holding their first regional Super Brand Day with special deals, gift boxes, and brand samples.

In addition, premium Japanese beauty brand Shiseido will be officially launching on Shopee, offering irresistible deals and their limited edition beauty set.

Throughout the festival, users can also enjoy exclusive deals from premium brands, including back-to-back “Brand of the Day” promotions featuring new premium brands, and Shopee’s first-ever midnight premium gift push.

Highlights of 4.4 Mega Shopping Day

4.4 Mega Shopping Day will also be packed with bigger and better shopping experiences for all users, powered by enhanced in-app features including Shopee Live and Shopee Prizes:

Co-streaming on Shopee Live: Shopee is creating new ways for users to interact first-hand with their favourite brands, sellers, and hosts with its new co-streaming feature on Shopee Live. Now, brands and sellers can invite viewers, fans, and even celebrities to stream at the same time on Shopee Live, offering a new layer of real-time engagement.

Upsized rewards on Shopee Prizes: Shopee’s in-app games, including hot favourites like Shopee Farm and Shopee Bubble will offer users more rewards and Shopee coins across 4.4 Mega Shopping Day.

4.4 TV Show and Live Shows: Users across the region can tune in to Shopee Live and TV programmes to enjoy non-stop entertainment and win prizes and giveaways during 4.4 Mega Shopping Day.

Feng closed, “4.4 Mega Shopping Day is packed with an exciting range of promotions and entertainment specially designed for Shopee users. I look forward to an amazing first 4.4 Mega Shopping Day as we celebrate another milestone with everyone in the region.”

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