Porsche enters into a partnership with Marina Bay Sands, becoming the first Official Automotive Partner for the integrated resort in Singapore. The strategic partnership will see the two brands working together to create exceptional lifestyle experiences.
Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific, said: “We are delighted that Porsche has become the first Automotive Partner of Marina Bay Sands, which is undoubtedly one of the most recognisable landmarks not just in Singapore, but across the world. Like Porsche, Marina Bay Sands is a leader and innovator in its industry, and we look forward to exploring new opportunities in the premium segment together.”
As part of the partnership, key Porsche events will be held at Marina Bay Sands. The highly anticipated launch of the Taycan, the first all-electric Porsche, will be hosted at the iconic landmark, and promises to be a highlight event this year.
First Porsche Destination Charging stations in Singapore The first Porsche Destination Charging stations in Singapore will be housed at Marina Bay Sands, offering complimentary access for all electric vehicles and hybrid vehicles with electric charging capabilities. The stations are expected to be operational by this year, and this development comes as Porsche continues to accelerate in the field of electromobility, especially with the upcoming launch of the Taycan.
Porsche owners will enjoy a range of exclusive benefits. In addition to the upcoming Porsche Charging Network, Porsche owners will receive complimentary VIP valet parking. Upon arrival, they can head straight to their preferred lifestyle venues with priority access at MARQUEE Nightclub, Singapore’s largest nightclub famed for its larger-than-life indoor Ferris wheel, as well as AVENUE Lounge, a speakeasy style lounge, among other culinary and lifestyle benefits. For Porsche owners in Singapore looking to experience a stay at one of the most luxurious hotels in the world, preferential booking rates will be extended from mid-February 2020. The partnership also brings additional collaboration opportunities, including periodic displays of the latest Porsche sports cars.
Jason Lim, General Manager of Stuttgart Auto, added, “Porsche owners appreciate the sophistication and refinement that the brand offers, and enjoy lifestyle experiences that go beyond their sports cars. From a seamless arrival experience, to direct access to the resort’s exclusive venues, and luxurious stays at one of the most famous hotels in the world, we are certain that the numerous benefits resulting from our partnership with Marina Bay Sands will perfectly complement the lifestyles of Porsche owners.”
Maunik Thacker, Senior Vice President, Marketing at Marina Bay Sands, said, “We are honoured to partner with Porsche, an iconic sports car brand that is equally focused on stirring customer excitement and fascination. We are confident this collaboration will raise the bar in providing unique and exceptional experiences for our guests.”