Epic mode, on! The all-new Audi A1 Sportback on Singapore’s only Olympic-sized ice rink

The all-new Audi A1 Sportback in Misano Red (2)


Welcoming an epic new addition to the Audi Singapore portfolio, meet the all-new Audi A1 Sportback. Over an evening on the ice, the brand with the four rings hosted its first party for the stunning Audi A1 Sportback. 


Markus Schuster, Managing Director of Audi Singapore, introducing the Audi A1 Sportback


“The Audi A1 Sportback is the concentrated version of all the Audi values. Dynamically designed, fun to drive and connected, it’s ideal for Singapore. Arriving at this time of the year, this epic model also sets us up for a successful 2020,” said Mr. Markus Schuster, Managing Director of Audi Singapore.




Exterior design: Striking, masculine with genes of the sporty Ur-quattro

Dynamic design characterizes the new Audi A1 Sportback. It has grown significantly in length, at the same time, the width has remained almost the same. The new-generation model is only 1.41 meters in height. The wide track and short overhangs provide for a taut, sporty look. The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits – an homage to the Sport quattro, the brand’s rally icon from 1984.

The all-new Audi A1 Sportback in Misano Red

The Audi A1 Sportback is now available at the Audi Centre Singapore


The new A1 Sportback also emphasizes a resemblance to the Audi Ur-quattro and Sport quattro when viewed from the side: The wide, flat sloping C-pillar seems to push the car forward even while standing still. The roof contrast line, which is available in two dark colors, ends above the C-pillar. This gives the impression that the roof is flatter and the complete car is even lower-slung. All lines on the flanks, from the window edge to the sill, slope upward toward the rear in a wedge shape. The distinctively highlighted wheels and the low shoulder line in between give the A1 Sportback a solid stance on the road. The low line between the fender edges draws the visual focal point downward even further.



Fully connected and always up to date

The new Audi A1 Sportback is fit for the digital future. The Audi virtual cockpit with an extended range of functions comes standard for Singapore.


The Infotainment concept in the new A1 Sportback comes from the full-size class. The MMI radio comes as standard – it can be operated via the multifunction buttons on the steering wheel and the display in the fully digital instrument cluster. As with a smartphone, all commands are via touch input. The latest generation of voice control further improves the dialog between driver and car.


The Audi smartphone interface ensures you are always well connected on board the new A1 Sportback. It integrates iOS and Android smartphones using Apple CarPlay and Android Auto into an environment in the MMI programmed specifically for them, and offers two USB interfaces.


The brand-new Audi A1 Sportback 1.0 TFSI Stronic Advanced has a recommended retail price of $131,055. For the launch period, limited units are available at $114,999. Prices include COE and VES.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s