MASS PARTICIPATION WORLD CONFERENCE TO RECOGNISE BEST IN ASIA WITH NEW AWARDS PROGRAMME Industry experts discuss year- round collaboration and best practice in Asia and beyond




Homegrown Mass Participation Asia (MPA) Conference is back this December in its 4th edition as the rebranded Mass Participation World Conference (MPW). The expanded three-day conference, set for 2-4 December at the Hilton Singapore Hotel will see the introduction of an awards ceremony. MPW Singapore will also kick start the first of a series of MPW events around the world. Further conferences are planned for Europe and North America with the ultimate objective of conferences on each continent.


MPW is the result of a partnership between Chris Robb and Mike Laflin. Chris was the founder of Spectrum Worldwide which delivered the likes of Singapore Marathon and the JP Morgan Corporate Challenge. In 2016 he sold the business to IRONMAN so he could focus his efforts on MPA which he created in 2015. Mike has provided consultancy support for multiple international federations including IAAF on sport information systems. In 1991 he founded SportCal and in March this year established Global Sport Strategies which works with key stakeholders in the sports industry.


“I am tremendously excited to see the transformation of MPW from being a single event in Singapore to now becoming a multi-faceted global platform initiative. With this next step we will help facilitate collaboration and best practice across the world, share research insights and provide education as well as advice and consultancy on the implementation of mass participation strategies. The ultimate objective is to maximise the opportunity for the industry to positively impact the health and wellbeing of millions,” said Chris Robb, co-founder of Mass Participation World.
Echoing this sentiment, Mike Laflin, co-founder of Mass Participation World agrees on the benefits of sharing knowledge and its contribution to our overall welfare, “ I believe Mass Participation generates a huge amount of social value for our cities and communities, but very few events express the true social value that the event creates through volunteering, community projects and participation. MPW is seeking to understand the true value that a mass participation event brings to a host city and how greater engagement and social value can be generated through the gathering of better
data around the event. I am delighted to be partnering with Chris to drive better knowledge sharing and awareness for the mass participation industry”.

The Awards programme will be a peer-reviewed initiative to recognise the best events and initiatives in the industry in Asia.

Ten finalists will be selected for each award category based on data collected via three channels – self and industry award nomination; anonymous industry expert nomination; and information taken from the inaugural MPW participant and industry survey. The eligibility period for nomination is for events staged between 1 October 2018 and 30 September 2019.

The 10 finalists for each award category will then vote for each other along with a panel of industry leaders. The nominee with the most votes will win the award. The winner of the Event of the Year Award at MPW will also be recognised by the Sports Industry Asia Awards in Manila as their Mass Participation Event of the Year. The awards ceremony will take place on the middle night of the conference, 3 December, and will be hosted by Fox Sports presenter Colette Wong.

The conference program which will include a high profile line-up of regional and international specialists, including keynote speaker, Rob de Castella AO, MBE. The former world champion marathon runner will share his experiences at the top level of endurance sport, the transition into leading the Australian Institute of Sport (AIS) during a golden era of Australian sport and his active involvement in the Indigenous Marathon Project along with other organisations dedicated to encouraging healthy living for both children and adults.

Other key segments of the program include an innovation showcase, a focus on cities and their opportunity to adopt mass participation as a strategy, data insights including the findings of the inaugural MPW Asian Participant and Industry Survey and a student track.

A number of industry experts will be speaking at the conference and sharing their experiences, these include:

• Iris Cordoba Mondejar, GM Global Innovation Centre – Named as one of the 20 most influential women in the sports industry in Spain last year, Iris is an active member in the industry. Since 2015 she has set up and runs the Global Innovation Centre powered by Microsoft.

• Girish Ramachandran, President Tata Consultancy Services (TCS) Asia Pacific – In this role, Girish is responsible for strategy, growth and business operations in Australia, New Zealand, ASEAN, Greater China and Korea. Girish serves on the board of Amsterdam based Global Reporting Initiative (GRI), which is a pioneer in global sustainability reporting.

• Mike Nishi, Executive VP Chicago Event Management – Overseeing the production of all events in Chicago such as the Chicago Marathon, J.P. Morgan Corporate Challenge, Girls on the Run and the Nike Breaking2.

• Joe De Sena, Founder and CEO Spartan – With the ultimate aim to get people off their couches, Joe will share the foundations of how he created the niche model of the world’s largest obstacle race and endurance brand. As well as creating the platform for the race, Joe also sees the importance of partnering with other brands in the industry and those that we use in everyday life to assist with and provide the tools to transform our lives.

The MPW Conference in Singapore will also be continuing its partnership with the charity partner B1G1 to donate part of the event’s proceeds to help villagers in rural Cambodia gain access to a basic human necessity and an essential mass participation event element – clean, disease-free water. Each delegate registration will provide a water filter for a Cambodian household, providing a family with safe drinking water.

Tickets to the Conference are now available from $949 with package deals available. Please visit for more details.
The Mass Participation World Conference 2019 is organised by Mass Participation World and supported by partners such as, Asics, Njuko, iRewind, World’s Marathons, SPIA Asia, Sport Singapore, STB, Miro, and Full Circle Public Relations.
For more information, visit





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