Automobili Lamborghini today organised an exclusive dynamic experience of the Huracán EVO for the first time in Singapore, to esteemed guests and media at the Lamborghini Lounge Singapore. Held at Partners and Mucciaccia in Gillman Barracks, the event also featured the Asia Pacific debut of the Ad Personam programme as well as the showcase of the new Huracán EVO Spyder in South East Asia.
Lamborghini clients and media were exclusively invited to encounter the magic of Ad Personam, the customisation programme that enables each customer to create his or her own one-of-a-kind Lamborghini. Creativity is unleashed to the utmost level, with infinite possibilities to customise one’s vehicle down to the finest detail – from the colours and materials, to finishes and accessories in line, with the distinctive style criteria of the Lamborghini brand.
“At Lamborghini, luxury transcends high quality, performance, and design. We are fueling the search for exclusivity. With Ad Personam, the craftsmanship and the prestige of Lamborghini vehicles are expressed by means of customisation, so that each creation is special, meaningful and tailored to the unique desires of the individual,” explained Matteo Ortenzi, Chief Executive Officer of Automobili Lamborghini Asia Pacific.
Presented by Ad Personam representative Fabio Meneghetti, customisable articles were specially flown in from the Ad Personam studio at the historic Sant’Agata Bolognese headquarters – providing a tactile, interactive experience for guests. These included alternative leathers, colours, materials, seats and rims, completed with a digital simulation of the possible options using an advanced car configurator.
Building up the momentum in the lead-up to the F1 Singapore Grand Prix 2019, the event is part of a series of exciting Lamborghini-hosted activities to bring guests deeper into the world of Lamborghini. For the first time in Singapore, guests also discovered the amplified driving experience of the new Huracán EVO, the next-generation V10 super sports car based on the prowess and performance of the Huracán Performante. As the epitome of evolution, it harnesses the extraordinary abilities of the Huracán Performante, combining state-of-the-art vehicle dynamic control to amplify the everyday Huracán driving experience.
Bringing the concept of ‘Informal Luxury’ to life, the Lamborghini Lounge experience was capped off with bespoke culinary creations by Michelin-starred Chef Han Li Guang from Labyrinth, live entertainment by DMC card shark and acclaimed DJ stars as well as a wine-tasting experience that pays homage to Lamborghini’s Italian heritage.
To celebrate the F1 Singapore Grand Prix 2019, Lamborghini guests will be hosted at the Lamborghini Roger Dubuis Lounge at The Lighthouse in The Fullerton Hotel Singapore — an intimate, luxurious base reflecting the Lamborghini DNA in every aspect —right in the heart of the excitement.
The Ad Personam programme is available for both Huracán and Aventador. As one of the company’s strategic offerings, the programme not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense. Ad Personam not only enables customers to personalise their cars, it also extends access to different levels of exclusive services, with a dedicated team from beginning till end to ensure that customers can have their dream car exactly as they desire.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company’s principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.