Singapore Airlines (SIA) today commemorated the launch of non-stop flights to Seattle with the release of a new music track featuring ambient sounds collected from the aircraft type operating these flights – the Airbus A350-900. The track, a creative collaboration between SIA and Seattle-based artist Chong the Nomad, is part of an SIA campaign titled “Seattle Sounds Even Better Now”.
“Seattle is known for its rich music scene and is home to major musical influences such as Nirvana, Pearl Jam and Jimi Hendrix. With the launch of our first flights to Seattle, we wanted to have a little fun and pay a contemporary tribute to this heritage by creating a music track that’s completely one-of-a-kind,” said Mr Campbell Wilson, Senior Vice President Sales and Marketing, Singapore Airlines.
“Working alongside up-and-coming producer and beatsmith, Chong the Nomad, we’ve created a brand new track by remixing sounds collected directly from our Airbus A350, and we’re excited to share with everyone the final product of this innovative and playful collaboration.”
The instrumental track, titled “Non-Stop”, features a seamless arrangement of A350 aircraft and cabin sounds, many of which are recognisable to regular flyers – the roar of the engine, clink clinks from silverware, the seatbelt click, the ding of the flight attendant button and even the familiar welcoming voice of the Singapore Girl. Other sounds, including taps on the tyres of the A350’s nose-wheel or the whirrs and ratchets of cockpit controls, are embedded in the mix as beats and bass. The sounds are mixed with Chong’s signature pop-electronic style.
The song is available for free listening on Spotify at https://spoti.fi/2kjni88
For a behind-the-scenes look at the track recording process with Chong the Nomad, visit https://youtu.be/Z9qiiNsNhmg
Starting today, SIA will operate non-stop flights to Seattle three times per week. This will increase to four times per week from next month