Simmons, the world’s leading premium mattress brand, has unveiled its new flagship gallery at Capitol Piazza today. Designed by award-winning and highly acclaimed interior designer Mr. Peter Tay, the space features posh interiors and a relaxing ambience. Mr. Tay who won the ‘Designer of the Year’ at the President’s Design Awards in 2014, is most well-known for designing the homes of international celebrities such as Zhang Zi Yi, Wang Lee Hom and Zoe Tay.
The gallery which is the epitome of modernity, not only features his trademark “reflections” theme, it also portrays the intricate elements of contemporary luxury, with the creative combination of high ceilings, chandelier lighting, accessories and colour tone used. The space exudes a tranquil and soothing ambience, reflecting the brand’s commitment to innovation and technology.
With the launch of the new gallery, Simmons has also introduced a brand-new nap concept, aptly named – 45winks. The concept of 45winks is based on the science of sleep and how it contributes to peak performance at work. The first-of-its-kind in the industry, the service aims to provide sleep-deprived professionals an option to enjoy a comfortable 45-minute, hotel-quality sleep experience, in the comfort of their private suite. Offered exclusively at their flagship store in Capitol Piazza, each of the three 45winks suites is creatively named WOW, LIT and OMG.
Each suite features mattresses with different firmness feel – firm, medium, plush – and have mood lights which can be adjusted to suit each guest’s preference and help them fall asleep. To enhance the entire experience, guests are also treated to luxurious pillows, bed sheets and pyjamas.
After a well-rested 45 minutes, guests will wake up feeling refreshed and energised, complementary to the brand’s vision of ‘Sleep Performance, the New Performance’. While the concept was inspired to provide a sleep solution that was never offered before, the intricate details of the service was based on research findings that confirmed the correlations between sleep and work performance.
“Research has shown that naps of 20 to 45 minutes are known to increase alertness, improve cognitive memory processing, and boost emotional and procedural memory to aid creativity. As advocates for better sleep, Simmons believes that napping is part of a good sleep hygiene cycle, especially for urban dwellers. This inspired us to create the 45winks concept, which offers our guests, 45 minutes of uninterrupted rest, for the perfect power nap to recharge and spring back into action. Naps are also known to help reduce stress, lower the risk of heart attack and stroke, diabetes and excessive weight gain”, said Mr. Casey Teh, Managing Director of Simmons (SEA) Pte Ltd.
With the launch of 45winks, Simmons aims to alter the perception of sleep and power naps among working professionals, and instead highlight how it is essential for high performance productivity at work.
45winks by Simmons is now available daily from 10.45am to 7.00pm at the Simmons Gallery located at 13 Stamford Road, #B2-40-42 Capitol Piazza, Singapore 178905. The service can be pre-booked via the 45winks microsite (https://45winks.simmons.com.sg/) or its service hotline at (65) 6385 3966. The flagship store at Simmons Gallery Capitol Piazza operates from 10.30am to 9.00pm daily.