Samsung Showcases a New Standard in Connectivity with Next Generation of Family Hub Refrigerator at SEAO Forum 2019


[2019 SEAO Forum] Product 5

New Family Hub takes connected living to the next level with enhanced AI and IoT capabilities to free up more time to do the things you want


Samsung Electronics Co., Ltd. today showcased the next generation of its award-winning Family Hub refrigerator at the 2019 Samsung Southeast Asia and Oceania Forum, continuing to innovate and redefine the refrigerator category.

A 2019 CES Innovation Award honoree in the software and mobile apps product category, the new Family Hub continues to set a new standard for connected living, bringing the family together in the kitchen while freeing users up to focus on what’s important to them. As the new generation of homeowners look to technology to define both who they are and how they want to live their lives, there is no better place to do this than in a connected kitchen.


Packed with enhanced AI and IoT capabilities as well as the new Family Board, a communal screen that family members can interact within a personalized way, the Family Hub helps foster true family connection, food management, and a connected home experience in today’s fast-paced modern world.

Seamless Home Intelligence with the new Bixby

A feature that sets the 2019 Family Hub apart from previous iterations is support for the new Bixby that allows for a smarter, hands-free, more personalized way to use the Family Hub. The new Bixby offers more services, allowing users to seamlessly control and monitor home IoT devices and services from the kitchen with your voice alone.

Users can ask Bixby for their Morning Brief while getting breakfast ready for the kids so they know all of their daily essentials such as the weather and top news. All of this appears on the Family Hub screen so they can see as well as hear it. Through Bixby’s voice ID technology, each family member’s voice is distinguished so everyone can get tailored information for their individual needs. Bixby is even smarter and more conversational – allowing users to interact more naturally. Imagine, users can now search for a plane ticket through Expedia, call an Uber and pre-set the oven temperature just by talking to the Family Hub.

A lot of multitasking is required in the kitchen so it can get quite hectic when you have to chop, prepare, and cook dishes at the same time. It gets even more tricky when your phone starts to ring. With an enhanced Smart View, multitasking is made easy, as you can mirror third-party apps on Family Hub’s screen seamlessly from your Galaxy phone, without the need to run the Smart View app on the fridge. Not only does the new Bixby allow you to answer a call hands-free, but you can also browse through the millions of third-party apps available for the kitchen. It’s now even easier for users to manage their apps on Family Hub, with efficient installation, updates and deletion from the Apps menu. On top of that, the Home Service can set the mood with music when you are preparing a small gathering or turn on your favourite playlist while you are cooking.


Taking intelligence a step further, with the Family Hub’s seamless integration of SmartThings, owners can now see and control hundreds of Samsung and third-party smart home devices right from the refrigerator screen and by voice with Bixby.
Share Memories and Memos on the Family Board

One of the most exciting new features is the Family Board. Families around the world use their refrigerator doors as bulletin-boards to share various things with each other – whether it’s by posting each family member’s schedule and the weekly menu, attaching travel magnets of the countries that they have visited, or proudly displaying the kids’ artworks for everyone to see.

The Family Board allows family members to interact with one another and share countless memories, giving the refrigerator’s screen a familiar, analogue feel. Meanwhile, the Home Screen offers a digital service experience with an overview of important information and apps. Users can now have a devoted screen to share photos, messages and memories on their fridge, and are able to customize their photos with different photo styles, add handwritten notes and stickers, and even change the background colour to match their kitchen – all bringing the family closer to elevate the way they connect and share. The new Whiteboard has been updated with smart calligraphy that can recognize handwriting and a drawing function that can identify the objects depicted. The Family Hub also features a dynamic screen saver that can be used to display precious family moments or blend into your home with ambient mode when Family Hub’s touch screen is not in use.

Get Smart with Healthier Food Management

From the beginning, food management with Family Hub has been a cornerstone feature elevating the way homeowners manage their food – whether using “View Inside” to see if they need eggs from their smartphone while at the store or adding items to their shopping list and tagging expiration dates. The Family Hub enables a user to create better and healthier meals with Meal Planner, which customizes recipes based on food preferences, dietary needs and the items in the fridge.

Last but not least, the kitchen experience has become more intelligent and efficient with updated features for Food Management. With the new Family Hub 2019, users can search for healthy recipes or preset the oven directly from the Recipes app with easy-to-use voice features. Users can also add items to your Shopping List or tag items for reminders and expiration dates.




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