The world’s largest Crème de la Mer jar landed in Hong Kong at T Galleria Beauty by DFS, Hong Kong, Causeway Bay on March 1. In partnership with DFS, the world’s leading luxury travel retailer, La Mer, is celebrating the iconic and transformative Crème de la Mer moisturizer with a larger-than-life installation of a Crème de la Mer jar measuring five-meters high at Hysan Place. Marking the stunning installation’s debut in Asia, customers will also have the chance to explore an immersive, behind-the-scenes look at the cult skincare brand through an exciting exhibition from March 1 – 10.
At the heart of the La Mer story is its transformative moisturizer, Crème de la Mer, conceived after 12 years and 6,000 experiments by Dr. Max Huber, who suffered burns in an experiment gone awry. The secret of Crème de la Mer lies in the healing elixir of a cell-renewing Miracle Broth™. The cream infuses skin with sea-sourced renewing energies, creating a natural, youthful glow.
The multi-sensorial Crème de la Mer exhibition at T Galleria Beauty by DFS, Hong Kong, Causeway Bay begins as guests step into the giant jar, transporting them into an oceanic realm, the World of La Mer, through the sounds of the sea and the soft glow of underwater lighting. Customers journey through the five moisture textures – Rich, Soft, Sheer, Balanced, Cool – each representing a unique moisturizer of La Mer conceptualized into dynamic installations for maximum sensory stimulation. On the other side of the exhibition, guests can discover the secrets of The Miracle Broth™ and marvel at the Crème de la Mer wall, the perfect backdrop for customers and influencers to capture unique, memorable moments.
La Mer’s Skincare Artistry Experts will also be on hand to provide bespoke consultations, introduce moisture rituals and share tips on how to “Arrive Hydrated” at your destination and keep skin looking healthy and luminous from take-off to touch down and beyond. With a minimum purchase, customers will receive a complimentary La Mer luxury travel trunk case with the option of personalization by calligraphy services offered on site*. Other exclusive offers are available only at the event.
*Available only on weekends.
Exclusive to T Galleria Beauty by DFS, Hong Kong, Causeway Bay
To celebrate the launch, renowned Taiwanese makeup artist Perry Liu (小P老師) hosted a Skincolor de la Mer master class along with Local and Asia Pacific influencers’ attendance to celebrate at the event on March 1, 2019.
“Debut of the World’s Largest Crème de la Mer Jar”
Venue: DFS, Hysan Place Atrium, 500 Hennessy Road, Causeway Bay
Date: March 1 – 10, 2019
Opening hours: 10 am – 10 pm
DFS, La Mer and Hysan Development brand representatives performing a ribbon cutting ceremony
(From left to right)
James Holloman, Vice President, Category and Retail Marketing, DFS
Parker Gundersen, Regional President North Asia, DFS
Christophe Marque, Senior Vice President Beauty, DFS
Kay Shuyin, Regional Brand General Manager, La Mer
Kitty Choy, Retail Director, Hysan Development
Tiffany Lam, Marketing & Customer Experience Director, Hysan Development