Furla launches its new sneaker collection in Milan in February, coinciding with Women’s Fashion Week.
This important avant première will be reinforced by a series of special initiatives and will be followed by a global launch in March.
To inaugurate the launch a pop-in store inside the Furla shop in Piazza Duomo 31 is to open, starting from 14 February until 1 March, as well as a pop-up store in Piazza XXV Aprile, from 16 February to 2 March (from 9AM to 9PM).
During the same days a series of surprise activities will animate key spots of the city.
#Furlasneakers is a project with substantial backing from Furla, reaffirming this category as a symbol of our time and fertile grounds in fashion for creative experimentation.
The collection consists of three models: Kurt, Run and Hikaia, plus a variation (Candy Run). The construction design is clean, but at the same time already iconic because it belongs to the aesthetic world of Furla.
The key common element is the colour: modern tints – soft like pastels, bright like digital colours – pick up the palette of Furla’s bags. From powdery white Chalk to delicate beige Petal, from Camelia rose to the new sky-blue Cristallo, as well as acid green Ranuncolo, light Aquamarina, earthy Moonstone, and night blue Atlantico.
Furla Kurt, Furla Run and Furla Candy Run will arrive in Furla stores and in digital boutique, furla.com, beginning February 2019. Furla Hikaia will debut a few months later, in July.