UNLEASHING UNTAME BEAUTY SHISEIDO PROFESSIONAL BRINGS SHIBUYA CROSSROAD LOOKALIKE RUNWAY TO ITS BEAUTY INNOVATOR AWARD 2018/19

 

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With a rich Japanese heritage that started over 140 years ago in Ginza, Tokyo, Shiseido Professional has grown and established itself as a leader in Asian beauty, hair and skin. Seeking to inspire, support, and empower a new generation of beauty creators to be unique and to express themselves, free from limitations or expectations, Shiseido Professional together with beauty creators will UNTAME BEAUTY and celebrate it in all its forms.

Marking the sixth edition of Asia’s largest annual photographic hairdressing awards show of its kind, Shiseido Professional Beauty Innovator Award 2018/19, Shiseido Professional celebrated its awards ceremony at the little red dot, bringing hair, makeup and local fashion to live at Singapore Wine Vault.

Over 300 distinguished guests were present at the exclusive event held at Singapore Wine Vault. The live model exhibits showcasing the works of the top five finalists featuring extravagant hair displays filled with vitality driven by their creativity and passion stunned many guests.
shiseido professional bia 2018-19 - event hall

Themed “City Instinct”, this year’s Beauty Innovator Award unifies Shiseido Professional’s rich Japanese heritage with modern beauty through the bustling Tokyo city hub of Shibuya. The runway featured Tokyo’s iconic landmark; Shibuya crossing; touted as the world’s busiest street crossing. It epitomizes both Japan’s city landscape and the “URBAN Jungle” theme, creating an UNTAME RUNWAY, breaking free from uniform methods.

Shiseido Professional Beauty Innovator Award 2018/19 is not just a simple hair show, it showcased the Asian cross-culture, colours, textures, beauty and style. With a rich and vibrant history of creating and inspiring beauty, Shiseido Professional created an unprecedented fashion style runway that transcends the rest, with trends of fashion, hair and makeup culminated into one amazing show choreographed by Jerome Awasthi, a renowned Singaporean show producer who has worked with many international fashion brands.
shiseido professional bia 2018-19 - live styling & cutting by toshihide mori (1)shiseido professional bia 2018-19 - live styling & cutting by toshihide mori (2)shiseido professional bia 2018-19 - toshihide mori with his hair models

Live styling and cutting by Toshihide Mori at Shiseido Professional Beauty Innovator Award 2018/19
All distinguished guests had a sensational night with the live styling of Shiseido Professional’s Singapore Artistic Ambassadors and live make-up of NARS Singapore Lead Artist & Trainer, Julyen Loo happening right before their very eyes. The fashion runway show also featured young budding fashion designers; Wai Yang and Max Tan showcasing their latest collection; Collection 2018/19 and Codes Spring Summer’19 respectively. The night rise to crescendo as the Representative Director of Tricca Salon (Japan) and ambassador of Shiseido Professional Beauty Creative Team, Toshihide Mori performed a special live hair cutting and styling during the show.

Participating entries were received across Asia; Malaysia, Thailand, Singapore, Hong Kong, China, Taiwan, South Korea and Japan. The panel of grand jury constitutes of Shiseido Professional’s Hair, Beauty and Fashion Top Specialists; Masa Otake, Principal of Shiseido Beauty Academy – Tadashi Harada, Principal of Shiseido Academy of Beauty and Fashion (SABFA) / Top Hair Makeup Artist – Hirofumi Kera and Yoshiko Jinguji, Top Hair & Make-up Artists – Ikuko Shindo, Hair & Make-up Artist – Masato Kanazawa, Photo Director, Creative Division – Masato Kanazawa, Shiseido’s Photo Director, Creative Division, and Joji Teshigawara, Professional Photographer, and other distinguished industry professionals; Jerome Awasthi, Julyen Loo and Toshihide Mori have shortlisted the Top 10 finalists for each category; Salon Creation and Total Creation.

The night advanced to its highly anticipated moment as everyone witnessed the crowning of the Grand Prix winners of Salon Creation; salon creative hair designs that enhance colour effect, and Total Creation; innovative and creative hair designs that break away from traditional salon work norms.
bloodline by ms deslyn koh, e-jean hair beauty & design

BLOODLINE by Ms Deslyn Koh, E-Jean Hair Beauty & Design

 

kabuki by mr kenzo how, shinka ang mo kio
KABUKI by Mr Kenzo How, Shinka Ang Mo Kio

 

Ms Deslyn Koh from E-Jean Hair Beauty & Design was crowned the Grand Prix winner of Salon Creation with her fearless and bold techniques displayed in her masterpiece; BLOODLINE, and Mr Kenzo How from Shinka Ang Mo Kio was crowned the Grand Prix winner of Total Creation with his creative expression combining traditional and modern aspects in his showpiece; KABUKI.

Both Grand Prix winners are invited to an all-expenses paid trip to the Beauty Congress in Tokyo, an annual event that celebrates rising stars who distinguish themselves at the Beauty Innovator Award competition, and features top Japanese and Asian creators. They will also join the winners’ academy by Shiseido Professional in Japan where they will attend special seminars with Shiseido Professional’s external top Japanese salons highlighting the latest Tokyo trends, techniques and services.

At Shiseido Professional, beauty is not an image, it is a feeling and when it is shared, one imagines a world that is, quite simply put, better. Together with the beauty creators, Shiseido Professional aims to provide a holistic beauty experience that connects both inner and outer beauty. One will be surprised to see how individual creativity can lead to such unique creations, and Shiseido Professional hopes to support all beauty creators to pursue their own beauty in the same untamed way.

Event Highlights

shiseido professional bia 2018-19 at singapore wine vault (1)shiseido professional bia 2018-19 at singapore wine vault - photo wall

Shiseido Professional Beauty Innovator Award 2018/19 at Singapore Wine Vault

 

shiseido professional bia 2018-19 - top 5 finalist - bloodline by ms deslyn koh, e-jean hair beauty & design (grand prix winner salon creation)

Salon Creation Top 5 Finalists Showcase – Bloodline by Deslyn Koh, E-Jean Hair Beauty & Design (Salon Creation Grand Prix Winner)

 

 

shiseido professional bia 2018-19 - top 5 finalist - armour by harry tan, salon orient

Salon Creation Top 5 Finalists Showcase – Armour by Harry Tan, Salon Orient

 

shiseido professional bia 2018-19 - top 5 finalist - snow quality by yukiko yazama, hair atelier by shunji matsuo

 Salon Creation Top 5 Finalists Showcase- Snow Quality by Yukiko Yazama, Hair Atelier by Shunji Matsuo

 

shiseido professional bia 2018-19 - top 5 finalist - aura quartz by ethan pon, jo hair salon

Salon Creation Top 5 Finalists Showcase – Aura Quartz by Ethan Pon, Jo Hair Salon

 

shiseido professional bia 2018-19 - top 5 finalist - sunset clouds by anthony choo, vello salon

Salon Creation Top 5 Finalists Showcase – Sunset Clouds by Anthony Choo, Vello Salon

shiseido professional bia 2018-19 - top 5 finalist - kabuki by mr kenzo how, shinka ang mo kio (grand prix winner total creation)

Total Creation Top 5 Finalists Showcase – Kabuki by Kenzo How, Shinka Ang Mo Kio (Total Creation Grand Prix Winner)

 

shiseido professional bia 2018-19 - top 5 finalist - haru ni saku by soo ze siang, shunji matsuo hair studioshiseido professional bia 2018-19 - top 5 finalist - heilung by soo ze siang, shunji matsuo hair studioshiseido professional bia 2018-19 - top 5 finalist - moon orbs by soo ze siang, shunji matsuo hair studio

From Top to Bottom: Total Creation Top 5 Finalists Showcase – Haru Ni Saku, Heilung & Moon Orbs by Soo Ze Siang, Shunji Matsuo Hair Studio

 

 

shiseido professional bia 2018-19 - top 5 finalist - thousand face sakura by elles lim, e-jean hair beauty & design

Total Creation Top 5 Finalists Showcase – Thousand Face Sakura by Elles Lim, E-Jean Hair Beauty & Design

 

 

 

shiseido professional bia 2018-19 - city instinct (1)shiseido professional bia 2018-19 - city instinct (2)shiseido professional bia 2018-19 - city instinct (3)shiseido professional bia 2018-19 - city instinct (4)

Shiseido Professional Beauty Innovator Award 2018/19 – City Instinct Runway Show

 

shiseido professional bia 2018-19 - grand prix winner - salon creation - bloodline by ms deslyn koh, e-jean hair beauty & design with jane chow, brand general manager of shiseido p
Grand Prix Winner of Salon Creation – Ms Deslyn Koh, E-Jean Hair Beauty & Design with Jane Chow, Brand General Manager of Shiseido Professional Singapore

 

 

shiseido professional bia 2018-19 - grand prix winner - total creation - kabuki by mr kenzo how, shinka ang mo kio with jessica fun, managing director of shiseido singapore

Grand Prix Winner of Total Creation – Mr Kenzo How, Shinka Ang Mo Kio with Jessica Fun, Managing Director of Shiseido Singapore

For more information, please visit: https://www.pro.shiseido.com

Facebook: @shiseidopro.singapore

Instagram: @shiseidopro_singapore

 

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