Raffles City Singapore’s 32nd Anniversary Celebrations: Usher the festive season with “Mickey Share A Smile” and Online auction of Mickey Mouse figurines #ShareASmile




This December, Raffles City Singapore is bringing back the 90 Mickey Mouse figurines to celebrate the year-end festivities with six activities for shoppers to join in – all for a good cause – under the “Mickey Share A Smile” initiative, while finding homes for Mickey Mouse this Christmas!


About the 90 Mickey Mouse figurines


In celebration of Mickey Mouse’s 90th anniversary and Singapore’s 53rd National Day, Raffles City Singapore collaborated with The Walt Disney Company (Southeast Asia) to launch the first “Mickey Go Local” campaign in August 2018 as part of Raffles City Singapore’s long-running Arts in the City programme.  Paying homage to Singapore’s rich heritage and culture, 90 pieces of 80-centimetre-tall Mickey Mouse figurines have been decorated with creative and thoughtful designs by individuals from all walks of life from JJ Lin to Kit Chan.  With strong public support during the exhibition from 1 to 29 August 2018, CapitaLand has donated a total of S$300,000 through its philanthropic arm, CapitaLand Hope Foundation (CHF), to the President’s Challenge 2018.  This “Mickey Share A Smile” initiative is a continuation of Raffles City Singapore’s effort to give back through art.


Adopt a Mickey Mouse Figurine for Charity, 7 – 27 Dec


A total of 85 Mickey Mouse figurines will be available for auction through an online silent bidding taking place from 7th to 27th December at incinemas.sg/shareasmile.  Bids range from S$320 to the maximum bid at S$10,000. All nett proceeds will go to the President’s Challenge at the close of the festive season.


The Season To Share A Smile, 30 Nov – 27 Dec


At the Level 3 atrium, shoppers can enjoy their festive shopping with a wide selection of Mickey Mouse merchandise, from Mickey and Minnie plush toys, to other Mickey True Original merchandise such as apparel, stationery bags, figurines, cushions, thermos and many more. Families can have a jolly time together with the special Mickey themed activities located in the kids’ play area on Level 3 of Raffles City. Kids will be thrilled to find an absolutely adorable Mickey Mouse ball pit for them to roll around in, while both parents and children can work together in an engaging personalised Mickey Mouse badge making session!


Gift with Purchase, 30 Nov – 27 Dec


Celebrating Mickey’s anniversary also comes with a bonus! For a minimum spend of S$180 at Raffles City or S$210 for purchases at Robinson, shoppers are entitled to redeem a limited-edition Mickey Tote Bag or a vibrant color-block-designed Mickey Mouse Lanyard.


Spend and Smile Your Way to Hong Kong Disneyland, 16 Nov – 27 Dec


Stand a chance to win amazing prizes with every S$32 spent in celebration of Raffles City’s 32nd anniversary.  The first prize is a 3D2N Hong Kong Disneyland package with Disney Explorers Lodge, 2D Park Tickets, and air tickets for two adults and two children. The second prize is a 3D2N Hong Kong Disneyland package with Disney Explorers Lodge, as well as 2D Park Tickets for two adults and two children.


Picture-Perfect Smile


To stand a chance to win 32,000STAR$® and a goodie bag, mall-goers and shoppers can snap a photograph with Mickey Mouse and share their magical moments at the pop-up store on Instagram with hashtags #shareasmile, #RCS32 and #RCSChristmas. Five lucky winners with the best photos will be chosen.


Employee of The Month, 1 Dec 18 – 28 Feb 19


In addition, Raffles City aims to recognise its service staff who have been consistently sharing smiles and providing excellent customer service. During this festive season, mall-goers are encouraged to Share A Smile and show their appreciation by heading to the Level 1 concierge to vote for Raffles City Employee of the Month. The service staff with the most votes get rewarded with 320,000STAR$®1, and voters will get to win 100,000STAR$®1.


1 5,000 STAR$® is redeemable for S$5 worth of CapitaVoucher.

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