Photo Credit ION Orchard
In the lead up to the year-end shopping season, ION Orchard welcomes a slew of new luxury brands on Level 3 and across the mall, some of which are new-to-market. The mall also welcomes its very first triplex store by Cartier – which will also be the first for the French luxury brand in Southeast Asia.
ION Orchard’s new look on its third level will bring a fresh burst of vibrancy to the shopper experience. Among the new brands are fashion visionary Karl Lagerfeld’s eponymous label and HUGO by Hugo Boss which have opened their first standalone outlet in Singapore at ION Orchard. HUGO features a new store concept that brings together a clean silhouette with sophisticated touches, showcasing the expressive, creative and innovative personality of the brand. The flagship store will feature a full range of tailored and contemporary pieces for men and women, including accessories and shoes.
Italian designer womenswear brand PINKO will open its first outlet in Southeast Asia at ION Orchard as well, adding to the mall’s varied fashion portfolio. It will house a range of collections, from its Moulin Rougeinspired Pinko Uniqueness, to its latest fashion projects such as P_Jean, featuring bold statement pieces of denim inspired by the music and pop culture in the 90s, and Love Bag, a line of stylish bags that reflects the strength, freedom and femininity PINKO celebrates.
Taking centre stage on Level 3 will be Singapore’s doyenne of local cuisine Violet Oon, who will open her fourth restaurant, Violet Oon Singapore, in what will be her most ambitious project to date. The flagship brasserie will house a retail section selling beloved local treats for patrons to take home and savour, in addition to the cocktails, drinks and dishes that can only enjoyed exclusively at the ION Orchard outlet.
The Level 3 transformation is part of ION Orchard’s extended strategy to provide shoppers access to differentiated offerings and new experiences year-on-year. “We are excited to reveal Level 3’s varied selection of new and exclusive offerings to our shoppers. Our new-to-market brands such as HUGO and PINKO will offer a fresh fashion vibe, while existing brands like CK Calvin Klein, Tyan and Cartier have renovated their shops and now promise greater variety and experiences for the discerning shopper. For the savvy male shopper, Vilebrequin and Devialet will surely thrill,” said Yeo Mui Hong, Chief Executive of Orchard Turn Developments.
“We are particularly excited to welcome Violet Oon to our repertoire of dining options. A celebrated local chef who needs no introduction, Violet Oon Singapore’s central location in the heart of Orchard, on Level 3, will no doubt be the hottest spot in town for lunch, dinners and everything in between for locals and tourists hungry for a contemporary modern spin on local cuisine.”
The mall will also house its first dedicated swimwear store – French luxury swimwear brand Vilebrequin. Also adding spark to this floor is revolutionary French audio company Devialet, which will draw audiophiles and fans of high-end speakers to its second standalone outlet in Singapore.
To commemorate the new Level 3 at ION Orchard, the mall has partnered Violet Oon Singapore to create two signature drinks, which will be a permanent addition to the menu. Shoppers can enjoy a non-alcoholic drink of lychee lemongrass tonic or sip a fruity alcoholic concoction of white sangria with fresh dragon fruit and starfruit. Shoppers and visitors to ION Orchard will also be treated to an elegant fabric dance performance over two weekends from 2 to 4 November 2018, at 6pm and 7pm on Level 3.
Within the shopping haven at ION Orchard, beauty fans will have more choices as Korean luxury beauty brand HERA recently opened on Basement 2; and Giorgio Armani brings their chic minimalist aesthetic to their first beauty boutique in Singapore, also located at Basement 2. In the coming months, Musica will also open on Level 4, another new-to-market concept, specializing in mid- to high-end audio products.
Later this year, esteemed Italian luxury brand Bvlgari will open its doors at ION Orchard, adding to the mall’s wide repertoire of well-loved international watch and jewellery brands. The store will feature an exclusive room for shoppers to view their items in privacy. Ahead of its store opening, the luxury giant has added a splash of fun in the form of an Instagram-worthy pop-up store, “Bvlgari Pop (up) Corn”, inspired by movie premieres and the many celebrities who have walked down the red carpet in sparkling Bvlgari pieces. Catering to the millennial’s desire for limited edition pieces, shoppers will be able to admire exclusive items only available at ION Orchard including a Bvlgari-Bvlgari necklace and matching bracelet in rose gold and sugilite, and Serpenti handbags in calf leather.