Step inside Singapore’s first ever flagship MAGNUM Pleasure Store

Magnum’s first permanent store in Singapore opens at ION Orchard, with exclusive toppings and indulgent treats found nowhere else in Asia. The centrepiece of the store is the Magnum Pleasure Bar where “Pleasure Seekers” can customise their own Magnum creations by dipping Magnum ice cream bars in their choice of chocolate before selecting from a selection of 18 toppings.

If you are not sure how its done, there is even a poster to show you :

6 simple steps to designing your own Magnum, coat it with either white, milk or dark chocolate dip. Then Top it with 3 toppings of your choice. Then Drizzle it with either of the 3 chocolate flavours again, before setting it. Take photo of it , share it and then enjoy it.

On close examination we saw some interesting toppings. For the adventurous, you can select chili flakes, rose petals, or goji berries as toppings.

Designer Magnum are line up against the wall as decoration , to inspire you when you create your own Magnum.

Introducing Magnum coffee for the first time in Asia

For the ultimate Magnum experience, Pleasure Seekers can complement their premium Magnum ice cream with Magnum coffee, which uses Magnum chocolate-infused coffee beans and is available for the first time at a Magnum Pleasure Store in Asia. Expertly crafted by Magnum’s Pleasure Makers, there are five different Magnum coffees available at the Magnum Pleasure Store – the M Espresso, Magnumccino, Magnum Mocha, Magnum Black and Magnum Affogato. For pure chocolate pleasure, guests can also enjoy the M Signature Chocolate, a sinfully rich indulgence available in both milk and dark chocolate.

Exclusive in-store experiences for the ultimate Magnum chocolate indulgence

In addition to the Pleasure Bar, the Magnum Pleasure Store Singapore will feature curated décor and furnishings including featured art installations such as the Singapore skyline made out of Magnum ice cream bar sticks and a collection of bejeweled, bespoke Magnum bars. Pleasure Seekers can share their indulgent Magnum moment and personalised Make My Magnum masterpiece at #MagnumSG on facebook

Guests can also purchase exclusive Magnum merchandise, available only at the Magnum Pleasure Store Singapore. These collectible gifts include a Magnum tumbler, notebook and premium, genuine leather pouch, priced from $12.90 – $24.90

The Magnum Pleasure Store is located at ION Orchard #B2-07 and is opened daily from 10am – 10pm.