Estée Lauder, the world leader in prestige beauty, unveils the next generation of its most storied icon: the NEW Double Wear Stay-in-Place Makeup. Crafted for the woman who demands more from her beauty ritual, the new formulation is a masterclass in resilience—offering skin-balancing benefits designed to breathe and flow with the skin, even amidst Singapore’s intense heat and humidity.

Beauty in Motion, The New Flawless

The NEW Double Wear Stay-in-Place Makeup in over 30 shades

The new Double Wear elevates the iconic coverage millions love with the NEW Polymer Mesh Matrix Technology. Acting as an invisible, flexible net, this system allows the formula to move and breathe with every expression, delivering a multidimensional matte finish that never feels flat or heavy.

Key formulation upgrades include:

• 36-Hour Colour-True Performance Using 20 trillion colour-treated micro-pigments, the formula ensures your shade stays as vibrant at midnight as it did at morning, without shifting or oxidising.

• The Double Balancing Complex Enriched with AlgaNiacin™, the formula immediately harmonises the complexion, providing 36-hour oil control while maintaining hydration for up to 72 hours.

• Life-Proof Resilience Engineered to be transfer-proof, water-proof, and sweat-resistant, this is the ultimate companion for a lifestyle that moves seamlessly from the boardroom to the studio.

Made for More Journey: The Festival of Playhouses
To celebrate this breakthrough, Estée Lauder Singapore presents the Festival of Playhouses. These curated destinations offer bespoke Made for More moments, inviting guests to engage with Estée Lauder’s beauty advisors for personalised shade matching and to experience the new foundation’s weightlessness.

Throughout March and April 2026, Estée Lauder invites the public to step into interactive spaces to shade match with experts and test the new foundation in real-world conditions.

• The Yoga Playhouse @ Yoga Movement Orchard (8 March): Celebrate International Women’s Day with a studio takeover. Experience beauty in motion through exclusive community classes and visit Foundation Pop-up Bar to find your perfect match and test the formulation through every pose.

• The HIIT Performance Playhouse @ Barry’s Singapore Raffles (15 March): Put the formulation to the HIIT test with a takeover featuring a bespoke pop-up bar and high-energy community classes.

• The Flavour & Community Playhouse @ Lau Pa Sat (17–19 March): Experience flawless wear that thrives against the heat and humidity of Singapore’s iconic dining hub, bridging community life with the daily hustle.

• The Pet-Friendly Playhouse @ One Holland Village (20–22 March): Look out for pup cups and interactive photo opportunities for pets and their owners.

• The Heartlands Playhouse @ Tampines One (6–12 April): Bring interactive beauty to the family routine.

• The 9-to-5 Playhouse (Late March – April): Showcasing real-world staying power from morning until evening at Guoco Tower.

The Heartlands Exclusive: The Luxury Market Bag
In celebration of community spirit, guests visiting Heartlands Playhouses at One Holland Village and Tampines One can redeem an exclusive Estée Lauder Market Tote Bag with purchase. Designed for the sophisticated everyday, this limited-edition accessory is the perfect companion for your flawless Made for More lifestyle.

The Estée Lauder Market Tote Bag

Empowering the Modern Woman through Strategic Alliances
Estée Lauder is proud to partner with local icons who embody the Made for More spirit.

• Netball Singapore: As Netball Singapore’s Official Beauty Partner, Estée Lauder is proud to support Team Vandas as they put Double Wear to the ultimate test on court.

• Basic Models: In collaboration with Singapore’s premier modelling agency, Double Wear becomes an essential, providing flawless confidence under the most demanding studio lights.

• Fashion and Lifestyle Synergy With upcoming partnerships with Singapore’s most coveted fashion labels, Double Wear is positioned as the definitive foundation that transitions effortlessly from 9-to-5.

Exclusive Offers and Made for More Perks

Estée Lauder Double Wear Gift with Purchases

Visit any of the Playhouses to unlock exclusive rewards and tailored beauty kits. Discover exclusive gift sets and unlock limited-edition treasures with your purchase. These high-performance perks include custom shade-inspired Rubik’s cube, makeup brushes, and a chic Double Wear keychain pouch—all meticulously designed to ensure your everyday is always Made for More.

The NEW Double Wear Stay-in-Place Makeup is available islandwide at Estée Lauder Free-Standing Boutiques (ION Orchard and Marina Bay Sands), and all official department store counters including TANGS, Takashimaya, Isetan, Metro, BHG, and OG. You may also find the collection at Sephora and via the Estée Lauder Official Flagship Store on Lazada.