All onboard the W Line! Watsons, the No.1 Health & Beauty Retailer*, is inviting Singaporeans to embark on a city-wide journey like no other with Watsons Shopathon Mania, a playful ride across the island that turns everyday beauty and wellness into exciting adventures.

For years, Watsons has continuously evolved to meet shoppers’ lifestyle needs, from upgrading its stores with the latest innovations, including the newly revamped outlet at Bugis Junction, to introducing retail pharmacy eConsultation services. Now, with Watsons Shopathon Mania, the brand is pioneering as one of the first health and beauty retailers in Singapore to bring celebrity appearances to an island-wide retail experience.

Picture the city as your railway map, with selected Watsons stores as unique stations along the W Line. Each stop pulses with fresh energy, showcasing new trends, exclusive deals, giveaways, special launches and limited-time offers ready for discovery. Shoppers are encouraged to step off their usual routine, explore new destinations, and uncover surprises waiting at every Watsons outlet.

At every planned stop on the W line, the atmosphere comes alive with handpicked spotlight brands and irresistible deals, inviting shoppers to rediscover favourites while finding something new. The ride becomes even more thrilling with a minimum spend on featured brands, where shoppers stand to unlock exclusive experiences, from rare, up-close encounters with superstar brand ambassadors to unforgettable, star-studded moments that turn a simple shopping trip into a full-blown adventure.

First Stop on the W Line: Watsons W1 Welcomes Global Superstar Fan Bingbing and Launches FAN BEAUTY DIARY at Jewel Changi Airport

From Left to Right: Seagrape Deep Hydrating Water Gel Mask, Dragon’s Blood Lentinus Fermentation Facial Treatment Mask and Astaxanthin Coffee Double Anti Wrinkle Icy Morning Mask

Taking the lead as the first spotlight brand of Watsons Shopathon Mania is FAN BEAUTY DIARY, making its official Singapore debut exclusively with Watsons. Founded by renowned actress and producer Fan Bingbing, the brand is recognised across Asia for its high-performance skincare, especially its facial masks that blend advanced technology with gentle, skin-friendly ingredients.

Guided by its philosophy of “Sensory Skincare”, FAN BEAUTY DIARY approaches skincare as more than just results-driven treatment, placing equal emphasis on sensorial experience, comfort and emotional well-being. The Singapore launch marks another pivotal step in the brand’s expansion across Southeast Asia.

FAN BEAUTY DIARY offers a wide range of skincare solutions designed to meet skin where it is, whether it needs hydration, repair, or an instant pick-me-up. Standout favourites include the Seagrape Deep Hydrating Water Gel Mask, an award-winning icon loved for its bouncy jelly-gel sheet that floods skin with moisture. The Dragon’s Blood Lentinus Fermentation Facial Treatment Mask blends botanical extracts with fermentation technology to help repair and strengthen the skin barrier, making it especially comforting for sensitive skin. For mornings that call for a quick revival, the Astaxanthin Coffee Double Anti-Wrinkle Icy Morning Mask delivers antioxidant care and firming benefits with a refreshing, cooling finish.

For shoppers who spend at least S$499 on FAN BEAUTY DIARY products between now and 3 January 2026 (4pm) in 22 selected Watsons stores, or online from now through 1 January 2026, an exclusive invitation to meet Fan Bingbing in person at Jewel Changi Airport, Level 2, South Gateway Garden on 3 January 2026 awaits. This exciting activation marks the official start of Watsons Shopathon Mania and reflects FAN BEAUTY DIARY’s strong commitment to global expansion, poised to spark a new wave in the Southeast Asian premium beauty market.

New Year Limited Edition Makeup Pouch

From now to 4 February 2026, shoppers who spend S$249 or more on FAN BEAUTY DIARY products can also receive a complimentary New Year Limited Edition Makeup Pouch, while stocks last. This offer is not cumulative with the S$499 spend-and-meet Fan Bingbing activation.

FAN BEAUTY DIARY is available at Watsons online and at 22 selected stores islandwide, including Parkway Parade, Takashimaya S.C., Ngee Ann City, Bugis Junction, Tampines Mall, Jurong Point, Plaza Singapura, Novena Square, Raffles City, Ion Orchard, Nex, Causeway Point, JEM, VivoCity, Suntec City, Waterway Point, Compass One, Northpoint City, Jewel Changi Airport, Paya Lebar Quarters, Great World City, Marina Bay Sands, and Raffles Place Station.

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Next Stops in January: More Brands, More Fun, More Finds on the W Line

As the W Line continues its journey throughout January 2026, Watsons Shopathon Mania will feature exciting brand activations across 26 selected Watsons stores islandwide, including:

1) 5 – 11 January — Mise En Scene at Takashimaya S.C., Ngee Ann City

Beloved for its cult-favourite Perfect Serum, Mise En Scène is a Korean haircare brand renowned for transforming everyday hair routines into salon-worthy results. Known for delivering the coveted “glass hair” look, the brand combines advanced formulas with effortless styling to help achieve smooth, healthy, and radiant hair.

FREE customised key ring with Magic Straight Set
FREE Perfect Serum Shampoo & Original Styling Serum with purchase of 2 Perfect Serums
20% off selected items

2) 12 – 18 January — Dove at JEM

Driven by a belief that beauty should be a source of confidence, not pressure, Dove champions care that goes beyond skin-deep. With thoughtfully formulated products designed to nurture both hair and body, the brand continues to empower women to feel comfortable, confident, and truly themselves in their own skin.

Free whimsical shower ball with a minimum $18 spend

3) 19 – 25 January — Kirei Kirei at Suntec City

Japan’s No. 1 hand soap brand, Kirei Kirei, is trusted by families for its gentle yet effective cleansing. Made with 100% plant-based cleansing ingredients, dermatologically tested, and free from many common additives, the brand is designed to care for delicate skin while maintaining everyday hygiene with comfort.

Free Cloud Plushie Reusable Bag with a $28 purchase (minimum 1 Gentle Care Foaming Body Wash)

4) 26 January – 1 February — Unove at Raffles Place Station

Hailing from Korea, UNOVE is a multi-year No. 1 best-selling haircare brand, loved by beauty editors, K-drama hairstylists, and salon professionals alike. Known for its high-performance formulas, UNOVE delivers intensive repair and polished results, bringing professional-level hair care into everyday routines.

Free tote bag and more freebies with a minimum of 2 products purchased

20% off selected items

With new brand activations, fresh finds and unexpected moments waiting at every stop, Watsons Shopathon Mania invites everyone to rediscover the joy of browsing, trying and falling in love with new favourites. One line, many stops, endless discoveries.

For more information on Watsons Shopathon Mania and exclusive Buy 1 Get 1 and Beauty & Wellness Deals, please visit the website.