Sony Electronics Launches Alpha 7 V and FE 28-70mm F3.5-5 OSS II

Sony Electronics introduces the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™incorporates the AI processing unit functions of the latest α™ (AlphaTM) series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time RecognitionAF(Auto-Focus) to Real-time Tracking3, speed, stable colour accuracy, still capture, and video versatility.

Additionally, Sony launches the FE 28-70mm F3.5-5.6 OSS II (SEL28702), a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.

Enhanced Operability and Usability

Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility4 for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility. 

Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.

The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom. 

A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.

Built for Reliability

The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life5 even further, while improved thermal management supports extended6 4K recording with uncompromised quality, approximately 630 shots when using viewfinder per CIPA standards.

1 Bionz XR Two.

2 Available subject settings are: AUTO, Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases.

3 [Tracking] in the menu.

4 5 GHz/6 GHz communication may be restricted in some countries and regions. Requires compatible wireless network.

5 Actual performance varies based on settings, environmental conditions, and usage.

6 4K recording time @ 25 deg is approximately 90 min; 4K recording time @40deg is approximately 60 min.

Availability

The Alpha 7 V body will be available from the end of December 2025. The Alpha 7 V M-kit will be available from February 2026. The FE 28-70mm F3.5-5.6 OSS II will be available from February 2026.

Early Bird Promotion:

3 December 2025 – 31 December 2025

SRP: $3,699 (Body only). With any purchase of Alpha 7 V, free 240GB CEA-G Series CFexpress Type A Memory Card (Worth $350)

T&Cs: While Stocks last. Exclusive Early Bird Free Gift are offered for purchases made by 31 December 2025, but the promotion will conclude once stock is fully redeemed.

The Alpha 7 V product information can be found here: 

https://www.sony.com.sg/electronics/interchangeable-lens-cameras/ilce-7m5

The FE 28-70mm F3.5-5.6 OSS II product information can be found here: 

https://www.sony.com.sg/electronics/e-mount-lenses/sel28702

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