Paragon Unveils a Grand Christmas – Wrapped in Wonder

Paragon celebrates the festive season adorned with dazzling decor, captivating live performances, the unveiling of the first Prada Beauty Holiday Tree in Southeast Asia

Paragon, Singapore’s premier luxury shopping destination, invites shoppers to unwrap a world of wonder where every moment sparkles with joy and elegance from now until 28 December.

Styled in hues of gold, Paragon’s Christmas decor exudes refined luxury and the sophisticated charm of a grand holiday soirée. Golden rings adorned with shimmering baubles and cascading fairy lights create a captivating atmosphere that invites shoppers to pause, delight and make unforgettable memories in the seasonal wonder that only Paragon can offer.

“This year, as Paragon celebrates its 25th anniversary, the festive season carries an even deeper sense of joy and significance. Our celebrations reflect Paragon’s evolution – crafting experiences that are both luxurious and forward-looking. From our grand festive décor and captivating performances to the unveiling of Southeast Asia’s first Prada Beauty Holiday Tree and its immersive pop-up concept, we invite shoppers to embrace the magic of the season, discover meaningful gifts, and create lasting memories at Paragon,” said Jaylyn Ong, Managing Director, Straits Retail Property Management Services Pte Ltd, a subsidiary of Cuscaden Peak Investments Private Limited and property manager of Paragon.

A Symphony of Festive Cheer

Christmas at Paragon is celebrated through enchanting melodies that fill the air with festive warmth. The celebrations will begin on 6 November with a special performance by actor and singer, Glenn Yong, who will serenade everyone with a repertoire of Christmas favourites alongside his latest single, setting the tone for a Christmas truly Wrapped in Wonder.

From now until 28 December, shoppers can enjoy with a lineup of enchanting live performances from jazzy renditions of Christmas classics by Charlene Su Jazz Trio to enchanting handbells to harp and piano performances, as well as heartwarming carolling by Victoria Chorale (please refer to the appendix for the full schedule). These live performances will fill Paragon with the heartwarming tunes of the season, creating a holiday soundscape for shoppers.

Elevate the Holiday Season with Prada Beauty

Prada Beauty unveils Southeast Asia’s first and only Prada Beauty Holiday tree at Paragon, standing at an impressive 12 metres. Complementing the striking centrepiece is an immersive Prada Beauty pop-up, where visitors can discover the new Prada banana balm, hand cream, along with the brand’s exclusive holiday gifting selections. Within the booth, visitors can also embark on a sensorial journey through the world of Prada Beauty, featuring an interactive photobooth, exclusive sample redemptions and a festive stamp service – all available at Paragon, Level 1 Event Space. Paragon Club members can also sign up for the Prada Beauty and Prada Fragrance masterclasses this year end.

Big Festive Fun for Little Ones at Paragon Junior

Little ones are also in for a treat at Paragon Junior, located on Level 5 at Paragon. Families can look forward to weekends filled with joy and creativity as Tales & Tunes storytelling sessions bring beloved stories to life every Saturday and Sunday until 28 December. During the school holidays, the fun continues with a lineup of exciting activities for children including face painting, balloon sculpting, and temporary tattoos perfect for creating unforgettable memories!

A Season of Gifting: Explore Paragon’s Latest Offerings

The season of giving continues as Paragon elevates its premium offerings with exciting new arrivals. Paragon proudly welcomes the grand opening of Italian high jeweller Damiani, alongside the opening of Maison Margiela’s first ready-to-wear store in Singapore and Zimmermann’s Southeast Asia debut.

Unwrap the joy with holiday, Black Friday & Cyber Monday deals

From 7 November to 28 December*, indulge in festive shopping with exclusive redemptions and rewards. Customers can earn rewards with qualifying purchases:

Receive $30 mall e-voucher when you charge $300 to your Mastercard
Receive 250 Bonus Points (worth $100) with $2,500 spend
Receive 2,500 Bonus Points (worth $1,000) with $25,000 spend

Black Friday and Cyber Monday sales will also be in full swing from 28 November to 21 December*:

Spend $500 on your Mastercard and receive a $50 mall eVoucher
Receive 1,250 Bonus Points (worth $500) with $5,000 spend in a single receipt

Each Paragon Club member is limited to one redemption per day*, excluding receipts from supermarkets and service stores. There are limited quantities available for redemption.

For more information on exclusive in-store promotions and deals, please visit https://paragon.com.sg/article/wrapped-in-wonder-2025. Visitors may also check out the latest happenings @paragon.sg.

*Terms and conditions apply

APPENDIX A: PERFORMANCE SCHEDULE

Date and Time

Performances

November: 8, 14, 15, 21, 22

Timing: 5 – 5.30pm

Handbells

The award-winning MINISTRY OF BELLz

(MOB) was established in June 2007, with its objective of creating an active state handbell ensemble for current and former school ringers, to continue their passion in the art of handbell ringing, and to promote the 400 year old art of English Handbell Ringing.

As our nation’s Premiere & Independent handbell ensemble, the MOB works very closely with mainstream and SPED schools, as well as VWOs and the community. The MOB has amassed more than 400 shows including performances in Australia, Hong Kong, Malaysia, Japan, UK, USA, Thailand, New Zealand, Taiwan, South Korea, and Canada.

November: 9, 16, 23, 30

December: 7, 21

Timing: 3 – 5pm

Piano (Elizabeth)

A classically trained pianist and self-taught pop keyboardist, Elizabeth blends natural musicality with a love for modern pop. A regular on the live music scene, she’s performed at weddings, bars, and concerts — all while chasing her dream of starting a mando pop-rock band.

November: 15 & 22

Timing: 2 – 4pm

Charlene Su Jazz Trio

Charlene Su is a Singapore-based vocalist, emcee, digital marketer and model with a background in vocal performance from SOTA and a marketing degree from NUS. A runner-up on The Final One Season 2, she blends her love for music, fashion, and tech into performances, content creation and brand collaborations. Whether on stage or behind the camera, Charlene brings a creative, multifaceted energy to everything she does.

November: 28 & 29

December: 19 & 20

Timing: 5 – 5.30pm

Victoria Chorale (Choir)

Founded in 1988, Victoria Chorale is the home of singers from Victoria School and Victoria Junior College. Under the guidance of our Artistic Director, Mr. Nelson Kwei, our voices have voyaged to prestigious international festivals in countries such as Italy, Germany, the United Kingdom and the

Republic of Korea. Most recently, we were Grand Prix finalists at the 6th Tokyo International Choir Competition (2024), taking home two Gold Prizes and the award for Best Interpretation of Classical Music.

December: 12, 13, 14

Timing: 5 – 5.45pm

Harp

Christmas Sparkle by Rave Harpers

Get ready to feel the holiday cheer with Rave Harpers, led by Music Director Katryna Tan!

This joyful harp ensemble brings a dazzling touch to your Christmas celebrations with their sparkling renditions of festive favourites. From heartwarming carols to upbeat holiday tunes, let the shimmering strings of the harp fill the air with Christmas sparkle and joy!

APPENDIX B: NEW STORES AT PARAGON

Damiani (#01-43)

Damiani’s story is that of an Italian family originally from Valenza, the world’s most important district for high-end jewelry. The Maison preserves a precious know-how, that of giving life to creations that are unique works of art, handmade by expert goldsmiths.

It all began back in 1924 with the founder Enrico, whose extraordinary creative and manual skills soon made him a point of reference in the jewelry world and among distinguished noble families, including the Italian royal family. Enrico was succeeded by his son Damiano, a true visionary, and his wife Gabriella, who together brought about a significant transformation: that from an atelier to a fully-fledged company. The businessman succeeded in integrating traditional craftsmanship with advanced production, planning, and organisational processes. The helm was subsequently passed on to their three children – Guido, Silvia and Giorgio Grassi Damiani – who chose to continue pursuing the Maison’s evolutionary path, transforming it from a family business into an international brand, thereby combining local craftsmanship with global distribution and communication.

Damiani remains the only true internationally renowned Italian jeweler managed to this day by the founder’s family. In creating, designing and producing its jewels, Damiani continues to transcend borders, becoming one of the greatest names in luxury with its art and craftsmanship, winning as many as 18 Diamonds International Awards – a record unmatched so far.

Maison Margiela (#02-43/44)

Maison Margiela has opened its new store at Paragon, unveiling its Autumn-Winter 2025 Avant-Première Collection featuring Miley Cyrus in a series of painterly portraits by Paolo Roversi. The American artist will be captured in a new light, stripped-back and immersed in the core codes and archetypal expressions of the Maison. Reflecting the collection’s title, the images illustrate the trace of time characteristic to the creative language of Maison Margiela: the notion of clothes and accessories. The collection also debuts a new incarnation of a Maison Margiela icon: the 5AC bag.

Zimmermann (#02-45/46/47)

Zimmermann will open its first Southeast Asia store at Paragon in December. This marks a significant milestone for the brand as it continues to grow its global presence and enters one of the region’s most vibrant fashion capitals. While the full details of the boutique’s interior remain under wraps, the space – designed by long-term collaborators Studio McQualter – has been thoughtfully conceived with Singapore in mind. The design will reflect Zimmermann’s signature aesthetic through a distinctly local lens.

The boutique will open with the Cruise Ready-to-Wear 26 collection, welcoming clients into the world of Zimmermann with an immersive and elevated retail experience.

APPENDIX C: PARAGON JUNIOR ACTIVITIES

Date		Activity
Every Saturday and Sunday until 28 December Specific Dates: November: 8, 9, 15, 16, 22, 23, 29, 30 December: 6, 7, 13, 14, 20, 21, 27, 28	●	Tales & Tunes
Every Saturday and Sunday from 8 November to 7 December Specific Dates: November: 8, 9, 15, 16, 22, 23, 29, 30 December: 6, 7	● ●	Balloon Sculpting Face Painting
Every Saturday and Sunday from 13 December to 21 December Specific Dates: December: 13, 14, 20, 21	● ● ●	Roving Santa Balloon Sculpting Face Painting
Saturday and Sunday on 27 December and 28 December	● ●	Balloon Sculpting Face Painting
	●	Glitter Tattoo