This July, Green Movement With U returns to UOL Malls for its fourth and most exciting edition yet, showing what a national celebration can look like: playful, meaningful, and planet-friendly. Inspired by Singapore’s 60th birthday, this year’s campaign puts a creative, sustainability-first approach to heritage, and invites families to rediscover the nation’s identity through the lens of sustainability, creativity, and community.
Happening across KINEX, United Square, and Velocity@Novena Square from 18 July to 17 August 2025, this year’s edition carries the special theme: Rediscover. Reuse. Reimagine Singapore. With a playful and purposeful lineup designed for all ages, visitors can look forward to meaningful moments and plenty of Instagram-worthy highlights along the way.
Roving Exhibition: Cardboard Playgrounds That Tell a Story
At the centre of this year’s experience is the SG60 Green Playground, a large-scale, interactive roving exhibition made entirely from recycled corrugated cardboard. Engineered to support up to 150kg and designed to evoke nostalgia and national pride, this one-of-a-kind playground blends iconic elements of Singapore’s past with sustainability.
Explore a life-sized Snakes and Ladders board that traces key national milestones, whizz down an Agar Agar Slide inspired by Singapore’s colourful and multicultural roots. Families can also bounce on a Peranakan See-Saw and spot a nostalgic replica of the iconic Toa Payoh Dragon Playground, a beloved symbol of Singapore’s past. Traditional checkered tables and a photo wall inspired by the MRT map round out the space with uniquely local touches.
A Merlion Made From Pre-Loved Uniforms
In a meaningful collaboration with local social enterprise Circular Classroom, UOL Malls presents Merlion Re: Stitched — a 2.5-metre-tall Merlion sculpture brought to life with donated pre-loved school uniforms, lovingly pieced together into patchwork “scales.”
Visitors are invited to contribute fabric pieces to the sculpture with the help of on-site facilitators, who will guide the process and add finishing touches. The evolving installation serves as a warm and collaborative expression of shared memories, community spirit, and sustainable creativity. Kids can also create their own Merlion-themed bookmarks to take home.
Hands-On Fun and Green Finds for the Whole Family
Keeping the spirit of sustainability alive over four weekends, UOL Malls will be buzzing with weekend Eco Fairs, featuring eco-conscious vendors at each mall. From locally-made lifestyle goods to planet-friendly finds, there’s plenty to explore and bring home.
Families can also enjoy hands-on workshops happening over two weekends at KINEX and United Square. On 2 and 3 August (KINEX) and 9 and 10 August (United Square), little ones can join Frame Your Moments by TreeArt and create photo frames from recycled cardboard, or get crafty in Get Creative with Paracord, designing colourful keychains and accessories. Participate in the workshops with a minimum spend of $60 in same-day combined receipts at United Square or KINEX.
Eco-Friendly Rewards When You Shop
From 18 July to 17 August, shoppers who spend a minimum of $150 in same-day combined receipts at participating UOL Malls can redeem a Personal Travel Blender—an eco-conscious gift designed to promote healthy habits on the go. Shoppers can also earn 100 bonus POPPoints with a minimum spend of $10 at participating green retailers.
For more information as well as Terms and Conditions, visit U-POPP or respective malls’ websites (KINEX / United Square / Velocity@Novena Square).
For more information about the full activity schedule, U-POPP, and participating green retailers, kindly refer to the annexes below.
| KINEX
Facebook: @KinexSG Instagram: @KinexSG |
United Square
Facebook: @UnitedSquare Instagram: @UnitedSquareMall |
Velocity@Novena Square
Facebook: @Velocity.NovenaSquare Instagram: @velocity_nsq |
Annex A (Activities Schedule)
SG60 Green Playground
| Mall | Roving Exhibition Period | Time |
| Velocity@Novena (Level 1 Wing Atrium) | 19 – 27 July 2025 |
11am – 8pm |
| KINEX (Level 1 Main Atrium) | 28 July – 3 August 2025 | |
| United Square (Basement 1 Main Atrium) | 4 – 10 August 2025 |
Weekend ECO Fair
| Mall | Date | Time | |
| Velocity@Novena (Level 1 Wing Atrium) | ● | 19 – 20 July 2025 | |
| ● | 26 – 27 July 2025 |
11am – 8pm |
|
| KINEX (Level 1 Main Atrium) | ● | 2 – 3 August 2025 | |
| United Square (Basement 1 Main Atrium) | ● | 9 – 10 August 2025 |
Merlion Re: Stitched
| Mall | Date | Time | |
| Velocity@Novena (Level 1 Wing Atrium) | ● | 19 – 20 July 2025 | |
| ● | 26 – 27 July 2025 |
12 – 4pm |
|
| KINEX (Level 1 Main Atrium) | ● | 2 – 3 August 2025 | |
| United Square (Basement 1 Main Atrium) | ● | 9 – 10 August 2025 |
Weekend Workshops at KINEX and United Square
| Date | Mall | Workshop | Time |
| 2 – 3 August
2025 |
KINEX
(Level 1 Main Atrium) |
Frame Your Moments (by TreeArt):
Create upcycled photo frames |
1pm & 3pm |
| Get Creative with Paracord: Design colourful keychains & accessories | 2pm & 4pm | ||
| 9 – 10 August
2025 |
United
Square (Basement 1 Main Atrium) |
Frame Your Moments (by TreeArt):
Create upcycled photo frames |
1pm & 3pm |
| Get Creative with Paracord: Design colourful keychains & accessories | 2pm & 4pm |
Annex B (List of Participating Green Retailers)
| KINEX | Unit No. | |
| 1 | Yang’s Epok Epok | #B1-K8 |
| 2 | Muscle Prep | #B1-K22/K23 |
| 3 | Magic Wok Family Restaurant | #B1-01/02/01B |
| 4 | Pet Lovers Centre | #B1-18 |
| 5 | Guardian | #B1-19/20 |
| 6 | Marais | #B1-28 |
| 7 | Sheng Siong | #B1-36 |
| 8 | Starbucks | #01-17/18/19/20/21 |
| 9 | Lucid Eyewear | #01-22/23 |
| 10 | Dragon Corner | #01-24/25 |
| 11 | Burger King | #01-42/43/44 |
| 12 | Cha She | #01-49 |
| 13 | Arimokko | #01-57 |
| 14 | US Pizza | #01-65/66 |
| 15 | Daikin | #02-51 |
| Velocity@Novena Square | Unit No. | |
| 1 | UNIQLO | #01-01 |
| 2 | CHICHA San Chen | #01-07 |
| 3 | Toast Box | #01-15 |
| 4 | KFC | #01-16/18 |
| 5 | Boost Juice Bars | #01-24 |
| 6 | BreadTalk | #01-26 |
| 7 | Cold Storage | #01-28 |
| 8 | Guardian Health & Beauty | #01-31/32 |
| 9 | Miniso | #01-35 |
| 10 | Cotton On | #01-48/52 |
| 11 | Poke Theory | #01-53 |
| 12 | The Soup Spoon Union | #01-62 |
| 13 | Decathlon | #01-66/67 |
| 14 | Guzman y Gomez | #01-68/69 |
| 15 | LAC | #01-74 |
| 16 | MMMM! | #01-79/81 |
| 17 | HYSSES | #01-81 |
| 18 | The Coffee Bean & Tea Leaf ® | #02-04/K1 |
| 19 | Watsons | #02-05/09 |
| 20 | Starbucks Coffee | #02-K7/K8 |
| 21 | SaladStop! | #02-24 |
| 22 | Welcia | #02-30 |
| 23 | Gadget Mix | #02-35 |
| 24 | The Big Country | #02-48 |
| 25 | Nong Geng Ji Hunan Cuisine | #03-11 |
| United Square | Unit No. | |
| 1 | McDonald’s | #B1-11/12 |
| 2 | Vitakids | #B1-21 |
| 3 | Guardian | #B1-28 |
| 4 | CS Fresh | #B1-29 |
| 5 | Watsons | #B1-53 |
| 6 | YAYOI | #B1-54 |
| 7 | Starbucks | #01-01 |
| 8 | Burger King | #01-02 |
| 9 | H&M Kids | #01-04 |
| 10 | Cotton On Kids | #01-05 |
| 11 | Wee Nam Kee Chicken Rice | #01-08 |
| 12 | For The Love of Laundry | #01-18A |
| 13 | The Coffee Bean & Tea Leaf | #01-62 |
| 14 | Bata | #01-66 |
| 15 | Sea Apple | #01-68 |
| 16 | Nam Kee Pau | #01-77 |
| 17 | BreadTalk | #01-75A |
| 18 | Toast Box | #01-81 |
| 19 | Lifetime Vision Care | #01-84 |
| 20 | Smiggle | #01-85 |
| 21 | The Green Party | #01-89 |
| 22 | The Smell Lab | #01-K7 |
| 23 | Toys”R”Us | #02-10 |
| 24 | Sparkle | #02-16 |
| 25 | POPULAR | #02-22 |
Annex C (U-POPP Sign up & Membership System)
| How to sign up as a U-POPP Member? | Sign up via the U-POPP Mobile App or over the Customer Service Counters at UOL Malls to start accumulating POPPoints.
U-POPP membership offers shoppers the opportunity to earn POPPoints with a minimum spending of $10 in a single receipt made at KINEX, United Square, and Velocity@Novena Square, unlocking a world of exciting rewards. Registration is free, and becoming a U-POPP member is as simple as downloading the U-POPP app from the App Store or Google Play. U-POPP members will get to enjoy exclusive perks and privileges. |
| Spend to accumulate
POPPoints
|
U-POPP Members can spend a minimum of $10 in a single receipt in any participating outlet and submit their receipt via U-POPP Mobile App or at respective UOL Malls’ Customer Service Counter to accumulate POPPoints.
● Earn 1 POPPoint for every $1 spent at participating retail outlets. ● Earn 1 POPPoint for every $5 spent at supermarkets, enrichment centres and medical and dental clinics. |
| Rewards for
U-POPP Member |
Accumulated POPPoints can be exchanged for rewards via the U-POPP Mobile App.
● 1,000 POPPoints – $5 UOL E-Voucher ● 500 POPPoints – $2.50 Car Park Rebate ● Birthday Rewards – Earn 3X POPPoints during birthday month on your first receipt submitted. |
| U-POPP
Social Media |
Facebook: @uol.upopp
Instagram: @uol.upopp |
U-POPP: New App, New Look
The U-POPP app will see a new look in July 2025. The updated interface is designed to be more user-friendly and intuitive, enhancing the overall shopping, and rewards experience for members.
To mark the relaunch, UOL Malls will introduce a series of exciting deals and rewards. As part of the new features, members can look forward to an enhanced birthday perk — from July 2025, users will receive 3X POPPoints on their first submitted and approved receipt during their birthday month.
More exclusive promotions and updates will be unveiled with the app’s new launch, offering members even more reasons to engage and enjoy their shopping journey
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