IRVINS has joined forces with Sanrio’s mischievous darling Kuromi to unveil its first-ever sweet snack: the Limited-Edition Salted Egg Custard Popcorn. Dropping just in time for Kuromi’s 20th anniversary, this bold new flavour blends IRVINS’ iconic salted egg richness with a caramelised crunch, delivering an addictive sweet-savoury experience.

Each bite delivers a carefully layered taste experience, beginning with a satisfying crunch that unveils subtle notes of sweetness. This then gives way to the richness of caramelised edges, complemented by the distinctive savoury depth of salted egg. The flavour culminates in a lingering finish, leaving a lasting impression on the palate.

Much like IRVINS’ new popcorn, Kuromi is full of contrasts. She’s edgy, and endearing, with a rebellious charm that’s hard not to love. This unexpected but addictive contrast lies at the heart of the collaboration, where flavour and character come together in perfect balance. With Sanrio’s multi-generational appeal and IRVINS’ signature boldness, the partnership hits a nostalgic yet modern sweet spot for fans old and new.

The limited-edition Salted Egg Custard Popcorn will be available in 80g packs at S$9.00, and can be purchased at all IRVINS outlets, on eatirvins.sg, and across IRVINS’ official stores on leading online marketplaces. It will also be stocked at major supermarkets including NTUC FairPrice and Cold Storage.

To bring this collaboration to life, IRVINS carefully crafted a unique sweet-savoury blend developed through months of R&D. Each batch is hand-mixed to ensure every bite delivers the delicate caramelised crunch with a signature richness of salted egg crafted to the same Dangerously Addictive™ standard fans know and love.

The popcorn launch is part of a broader collaboration that includes exclusive Kuromi merchandise, such as Blind Box Keychains, and an immersive pop-up experience at Jewel Changi Airport from 13 to 22 June 2025. An eco-friendly plush bag in a limited-edition Kuromi design will be available separately at S$13.90 with the purchase of any 1 x Salted Egg Custard Popcorn, starting from 13 June.

 

In conjunction with the popcorn launch, fans can get their hands on Kuromi’s limited-edition eco-friendly plush bag, as well as Blind Boxes featuring 5 mobile wrist strap designs.

Guests can look forward to a range of interactive experiences — including a Salted Egg Custard Ingredients Table where the flavour story comes to life, a Kuromi Mirror Photo Opportunity, a DIY Popcorn Cup Station, and a Dessert Bar offering custom toppings — all accessible with the purchase of at least one (1) Salted Egg Custard Popcorn pack. IRVINS’ beloved mascot will also make special appearances from 5:45PM – 6:15PM and 7:15PM – 7:45PM at the Jewel Changi event on 12 June 2025 (Thursday).

Kuromi herself will also join in the fun with special appearances: for invited guests at Jewel from 6:00PM – 6:30PM and 7:30PM – 8:00PM on 12 June 2025 (Thursday), and for the public at Bugis Junction on 14 June 2025 (Saturday), from 2:00PM – 2:30PM and 3:30PM – 4:00PM.

As part of the festivities, shoppers can stand to win exclusive, limited-edition Razer and Kuromi merchandise in a special lucky draw.