Leica announces their new store at ION Orchard in celebration of its 100th year of manufacturing, a revitalised destination for photography enthusiasts and connoisseurs of fine optics. Strategically positioned amidst the world’s most iconic luxury brands, the new home at Leica Store ION Orchard reinforces its status as Singapore’s premier hub, offering an immersive journey into the world of Leica.

The Evolved Leica Experience at ION Orchard

“We are proud to continue our journey at ION Orchard — a destination that embodies what Leica stands for: timeless design, handcrafted and creating memorable moments. The store embodies Leica’s principle of Das Wesentliche – ‘The Essentials’ in English, modest in scale yet complete with the full experience. To commemorate this milestone, we are unveiling an exclusive, historically significant collectibles — the special edition Leica BE@RBRICK in collaboration with Royal Selangor and MEDICOM TOY, as well as the debut of the Leica Q3 Series in Purple, inspired by ION Orchard’s signature brand colour — celebrating Leica’s pioneering spirit and 100-year legacy.” said Mr. Sunil Kaul, Managing Director of Leica Camera Asia Pacific.

Situated in the vibrant heart of Orchard Road, the refreshed Leica Store ION Orchard presents a more compact interpretation of Leica’s evolved experiential concept—first introduced at the recently unveiled South Beach Quarter flagship. Just as the South Beach Quarter store flawlessly blends oldworld charm with modern elegance within its unique setting, the ION Orchard store has been thoughtfully redesigned to transcend the traditional retail experience, becoming an embodiment of timeless artistry and contemporary innovation.

While set within the dynamic, modern luxury of ION Orchard, the store’s refreshed interior architecture and ambience will echo that same commitment to creating an intimate and inviting atmosphere, potentially through the sophisticated use of textures and a design that speaks to Leica’s heritage. The thoughtfully designed layout, with its anticipated smooth transitions and an emphasis on comfort and discretion, is crafted to ensure a unique and personalised journey for every visitor, mirroring the bespoke approach celebrated in concepts like South Beach Quarter store.

While the South Beach Quarter store remains Leica’s flagship—offering a fully immersive brand experience—ION provides a more accessible, locally tailored presence. Designed for ease and convenience, it is ideal for casual visits, quick hands-on sessions, or exploring the diverse Leica product line.

Visitors can discover the full Leica portfolio, from iconic cameras to watches and cine products. More than a retail space, the Leica Store ION Orchard serves as a vibrant hub for photography enthusiasts, supported by experts dedicated to helping each guest to ‘Capture Meaningful Moments’.

A Commemorative Collaboration: Leica BE@RBRICK ROYAL SELANGOR 400%

This exceptional art collectible, expertly crafted in pewter through a partnership with esteemed artisan Royal Selangor, pays profound homage to Oskar Barnack’s revolutionary 1914 Ur-Leica prototype—a landmark invention that forever changed photography. The launch signifies a remarkable triple-brand synergy, uniting three design leaders: Leica for its precision optics, BE@RBRICK representing iconic collectible street culture, and Royal Selangor for its mastery in traditional craftsmanship, each at the forefront of their respective industries.

The Leica BE@RBRICK ROYAL SELANGOR 400% will make its global debut on 6 June 2025, exclusively at Leica’s newly revamped store in ION Orchard. It will be available for purchase from 7 June 2025 at Leica Store Singapore and online , followed by a wider release by Royal Selangor and MEDICOM TOY on 24 July 2025. The recommended retail price is S$2,950 including GST.

Debut of the Exclusive Leica Q3 Series in Purple

Adding to the celebration, Leica presents a striking new special edition: the Leica Q3 and Q3 43, featuring a bold purple hue inspired by ION Orchard’s signature brand colour. This exclusive release offers a vibrant new take on the acclaimed Leica Q3 series, capturing the distinctive spirit of ION Orchard. Only 15 sets will be available as bundles, priced at S$10,913 and S$11,303 respectively, exclusively at the Leica Store ION Orchard on a first-come, first-served basis.