Editorial Team

LG Goldstar Refreshment Center: A Space for Healing, Innovation and Community

The LG Goldstar Refreshment Center is a dedicated customer experience space created by LG Electronics in collaboration with Gyeongdong Market and Starbucks to help revitalize the local economy. The center is designed to offer experiences that promote healing across multiple aspects of life, from personal style to mental well-being. The center is open every day from 9 am to 10 pm, and all programs are available free of charge upon registration on the LG website.

Space Information and Programs

Heritage Corner features Korea’s first domestic refrigerator, black-and-white TV and washing machine from the days of Goldstar, LG’s predecessor which was founded in 1958. The back area presents a “First-Best” message through video content showcasing the company’s latest products.

Key Exhibits:

  • Korea’s First Domestic Refrigerator
    This historic appliance symbolizes a major leap forward in modern Korean life. Before its introduction, refrigeration was a luxury few could afford. Goldstar’s early refrigerators helped transform Korean households, offering safe food storage and greatly improving daily living standards. The model on display preserves the original design—minimalist, functional, and a little nostalgic—showcasing the craftsmanship and ambition of that era.

  • Korea’s First Black-and-White TV
    Another iconic milestone, the first Korean-manufactured television brought the world into people’s living rooms. In a time when TV broadcasts were still limited, this black-and-white TV was a window to information and entertainment, and it helped shape a more connected and culturally aware society.

  • Korea’s First Domestic Washing Machine
    At a time when hand-washing clothes was laborious and time-consuming, Goldstar’s washing machine introduced a new level of convenience to everyday life. The early model on display represents a simple yet revolutionary design, making modern home appliances accessible to more Korean families.

 

In the gram GO Service Corner, customers can experience the company’s newly released high-spec laptops – LG gram Pro and LG gram Pro 360 – and rent the model that suits their needs best.

At the gram GO Service Corner, visitors have the opportunity to interact directly with LG’s newest, high-performance laptops — the LG gram Pro and LG gram Pro 360 — offering a truly immersive, hands-on experience that goes beyond a traditional product demo.

Key Highlights:

  • Experience Before You Decide
    Unlike typical showrooms where you can only view products, here, visitors can actually test out the LG gram Pro and gram Pro 360 models on-site. Whether you’re a creative professional, a student, a business user, or just someone who appreciates cutting-edge tech, you can rent the laptop that best matches your personal or professional needs for a trial period.

  • Product Overview:

    • LG gram Pro
      Focused on power and performance, the LG gram Pro offers ultra-lightweight design paired with high-end specs. Expect options like Intel® Core™ Ultra processors, NVIDIA RTX™ graphics cards (for selected models), ultra-fast SSDs, and brilliant IPS displays. Despite packing such serious performance, it remains exceptionally thin and portable — living up to the LG gram legacy of extreme lightness.

    • LG gram Pro 360
      For those who crave maximum flexibility, the LG gram Pro 360 features a 360-degree hinge and supports touchscreen and stylus input. Perfect for creative tasks like digital sketching, note-taking, or presenting content in multiple modes (laptop, tent, stand, tablet). It offers premium display technology (likely OLED panels in some models) with vivid color accuracy and deep contrast for an immersive viewing experience.

  • If unsure which model suits you, LG staff on-site can guide you based on your needs — whether it’s for gaming, business, design work, content creation, or general use.

Space Design and Atmosphere

The gram GO Service Corner is designed to mirror a stylish co-working space, featuring:

  • Comfortable seating areas

  • Charging stations

  • Free Wi-Fi

  • Demo zones for specific tasks like photo editing, gaming, and office work

Large digital displays play product videos and highlight real-world use cases, giving visitors an even deeper understanding of what LG gram laptops are capable of.

Why It’s Special

The gram GO Service Corner isn’t just about showcasing a product — it’s about letting users feel the brand’s philosophy: performance without compromise. LG emphasizes that you can have portability, power, and design all in one package — a rare combination that today’s mobile and creative lifestyles demand.

In the Refresh Corner, personalized 60-second healing videos are displayed on the LED signage media wall to refresh and uplift the mood. A total of 12 videos have been produced to alleviate six common causes of unhappiness, including health issues and daily life stress.

Refresh Corner: A Moment of Healing and Positivity

The Refresh Corner at the LG Goldstar Refreshment Center is designed as a wellness oasis — a place where visitors can momentarily escape from daily stresses and recharge emotionally and mentally through the power of visual storytelling.

Key Features:

  • Personalized 60-Second Healing Videos
    On a giant LED signage media wall, visitors are treated to personalized 60-second videos that are carefully crafted to refresh the mind and uplift the spirit. The idea is simple but powerful: in just one minute, visuals and soothing music can help shift your mood, providing a quick mental reset during a busy day.

  • Content Designed Around 6 Common Causes of Unhappiness:
    LG has identified six key emotional stress points that modern people commonly face, and the healing videos are designed to target these:

    1. Health Concerns

    2. Work Stress

    3. Daily Life Fatigue

    4. Loneliness

    5. Anxiety About the Future

    6. Loss of Motivation

  • 12 Unique Healing Videos:
    There are 12 different video stories in total, meaning two videos are dedicated to each cause. Each clip uses a combination of calming visuals — such as natural landscapes, serene city scenes, abstract digital art, or peaceful daily life moments — paired with carefully selected background music and subtle motivational messages.

  • Personalization Touch:
    Although the content rotates regularly on the media wall, visitors can also choose a video that matches their current emotional state through a simple touch-screen interface nearby. After selecting an area they wish to “heal” (for example, “I feel anxious”), the wall will display the corresponding soothing video.

Why It’s Special

In today’s fast-paced world, where mental well-being is just as important as physical health, LG’s Refresh Corner offers a meaningful and gentle intervention — a simple, beautiful moment to breathe, reflect, and recharge. It’s part of LG’s broader message that technology should not only be functional but should also enrich and nurture our emotional lives.

 

 

The Personalization Corner provides custom stickers for visitors to personalize their laptops, phones and diaries, as well as upcycled products that can be purchased on the day. LG collects and recycles discarded products to create raw materials for various applications. In fact, everything on display is made from recycled LG appliances, and all sale proceeds are donated to a local co-prosperity fund supporting Gyeongdong Market.

Personalization Corner: Creativity Meets Sustainability

The Personalization Corner at the LG Goldstar Refreshment Center offers a refreshing blend of self-expression, eco-consciousness, and community support. It’s designed to let visitors create something uniquely theirs while learning about LG’s commitment to a sustainable future.

Key Features:

  • Custom Stickers Station:
    Visitors can personalize their gadgets — laptops, smartphones, diaries, and more — using exclusive custom-designed stickers.
    These stickers are themed around:

    • LG heritage (like retro Goldstar logos)

    • Futuristic and AI motifs (inspired by LG’s modern innovations)

    • Eco-friendly and nature-inspired designs

    • Playful lifestyle icons

    Guests can either pick ready-made sticker sets or design their own using simple on-site digital tools, with immediate printing available.

  • Upcycled Products on Sale:
    A special pop-up shop showcases products made from upcycled materials, repurposing parts from discarded LG home appliances. Items include:

    • Stylish tote bags made from washing machine drums

    • Laptop sleeves crafted from refrigerator insulation materials

    • Phone stands and organizers molded from recycled plastics

    • Decorative desk items featuring parts from old TVs and monitors

  • Eco-Education Display:
    Next to the sales area, visitors will find an informational exhibit explaining how LG collects, processes, and repurposes discarded appliances.
    The goal is to raise awareness about circular economy practices and responsible resource management — showing how old products can be reborn with creativity and care.

  • All Proceeds for a Good Cause:
    Every item sold at the Personalization Corner directly supports a local co-prosperity fund set up for Gyeongdong Market, the surrounding traditional market area.
    This fund helps:

    • Modernize market facilities

    • Train and support local small businesses

    • Preserve the cultural and economic vitality of the neighborhood

In an era where personalization is king and sustainability is crucial, LG’s Personalization Corner stands out by combining both beautifully.
It lets people express their personality while also contributing to a greater environmental and social cause — making it a meaningful, memorable part of the Refreshment Center experience.

Style Refresh Corner: Elevate Your Look, Refresh Your Life

The Style Refresh Corner invites visitors to refresh their style, from their coat to their shoes. This space offers hands-on experiences with LG Styler and Styler ShoeCare, as well as a social media event. While relaxing at the Goldstar Refreshment Center, visitors can leave their clothes in the lounge to be cared for by the Styler and ShoeCare appliances. After each item of clothing has been thoroughly sanitized by the Styler’s hygiene cycle, guests can see the results for themselves through a bacteria level check. Participants are then encouraged to share their results and experience as part of a social media campaign.

What You Can Experience:

  • LG Styler & Styler ShoeCare Demonstration:
    Guests are invited to bring their coats, jackets, blouses, or even shoes to the lounge area. While they relax, their personal items are placed inside:

    • The LG Styler – an innovative clothing care system that uses steam technology and gentle shaking to refresh, sanitize, and de-wrinkle garments without harsh chemicals or washing.

    • The LG Styler ShoeCare – a specialty appliance that deodorizes, sanitizes, and restores footwear with delicate airflow and steam treatments, making shoes feel (and smell) almost like new.

  • Visible Proof with Hygiene Check:
    After each item is treated, guests can see the results firsthand.
    Staff conduct a bacteria level check using surface testing equipment, showing before-and-after comparisons of germs and allergens — proving the deep sanitization power of LG’s technology.

  • Self-Pampering While You Wait:
    The lounge is designed for relaxation, with cozy seating, complimentary drinks, and even phone-charging stations — so you can truly unwind while your clothes and shoes get pampered.

  • Social Media Campaign – “Refresh Your Style, Share Your Story”:
    To make the experience even more memorable, visitors are encouraged to:

    • Snap photos of their refreshed outfits or the “before vs. after” bacteria level check

    • Post their experience on Instagram, X (formerly Twitter), or Facebook with designated hashtags like #LGStylerRefresh and #GoldstarRefreshmentCenter

    • By participating, guests can win exclusive gifts like eco-friendly tote bags, limited-edition laptop skins, or discount vouchers for LG online stores

  • Personal Styling Tips:
    On certain days, professional stylists are invited to give fashion refresh tips, helping guests match their newly refreshed outfits with the latest fashion trends, offering advice on color coordination, material care, and wardrobe maintenance.

The Style Refresh Corner is sleek and modern, styled like a high-end fashion boutique mixed with a wellness lounge.
Natural elements like wood, soft lighting, and fresh greenery create a soothing ambiance, aligning perfectly with the themes of self-care, cleanliness, and style.

Why It’s Special:

  • Effortless Convenience: Freshen up your look while you relax — no laundry, no hassle.

  • Visible Results: See actual bacteria reduction on your garments.

  • Social Fun: Share your refreshed style and win cool prizes.

  • Fashion Meets Tech: Experience how smart home innovation can extend to personal lifestyle and fashion care.

Mood Refresh Corner: Boost Your Mood Through Gaming

The Mood Refresh Corner is equipped with an advanced LG UltraGear gaming monitor that permits customers to experience the most vivid and immersive gaming performance to date.

The Mood Refresh Corner at the LG Goldstar Refreshment Center is all about recharging your spirit through immersive digital experiences — with gaming at its finest.
At the heart of this space is the LG UltraGear, LG’s premium line of high-performance gaming monitors, designed for professional esports and hardcore gamers alike.

What’s Inside:

  • LG UltraGear Gaming Monitor Showcase:
    The setup features LG’s latest UltraGear models, such as the LG UltraGear OLED and UltraGear Nano IPS monitors, boasting industry-leading specs:

    • Ultra-fast 240Hz or even 360Hz refresh rates for buttery-smooth visuals

    • Stunning 4K UHD resolution or WQHD displays with true 1ms (GtG) response time

    • VESA DisplayHDR™ 600/1000 certification, delivering spectacular contrast and realism

    • NVIDIA G-SYNC® and AMD FreeSync™ Premium support for tear-free, stutter-free gameplay

    • Ultra-low latency input for a near-instantaneous response

  • Hands-On Gaming Experience:
    Visitors can actually sit down and play on these cutting-edge setups. Popular titles, particularly fast-paced, visually rich games like Forza Horizon 5, Fortnite, Valorant, and Cyberpunk 2077, are pre-loaded to showcase how the UltraGear monitors enhance realism, speed, and immersion.

  • Mood-Lifting Environment:
    The entire Mood Refresh Corner is designed with:

    • Ambient lighting that adjusts dynamically based on the screen’s action

    • Comfortable gaming chairs with ergonomic support

    • Noise-canceling headsets for a fully immersive audio experience

    • A color palette of calming blues and purples, specifically chosen to help reduce stress and improve mood through color psychology principles.

  • Special Gaming Challenges:
    For those who want an extra thrill, there are mini gaming tournaments held during the day:

    • Win small prizes like LG merchandise or coupons

    • Friendly competitions to hit high scores or complete time trials

    • Share gameplay clips for a chance to be featured on LG’s official social media channels

Why It’s Special:

  • Instant Mood Boost: Studies show that gaming — when enjoyed casually — can boost dopamine, improve cognitive function, and relieve stress. LG taps into that science to create a genuinely therapeutic gaming zone.

  • Cutting-Edge Tech Demo: Visitors experience the future of gaming displays firsthand, appreciating how LG’s display innovations translate into real-world excitement.

  • Casual and Inclusive:
    Whether you’re a competitive gamer or someone who’s never touched a controller, the Mood Refresh Corner is welcoming and fun for all ages and skill levels.

The design mimics a high-end gaming lounge, with large, curved UltraGear monitors standing on minimalist, futuristic desks. The lighting shifts subtly, syncing with the games’ color schemes for an enveloping sensory experience.

 

 

The LG TROMM House is a trendy laundry-room experience zone showcasing the full LG TROMM lineup and AI Core-Tech, which applies AI to core component technologies such as motors and compressors that have been accumulated over decades. Upon entering the Tromm House, a video shows the AI DD motor, which directly connects the washing tub and drying drum to the motor, moving delicately to provide customized washing. In the AI Laundry Room, visitors can experience the LG TROMM AI WashTower and WashCombo, which utilize sophisticated AI to automatically wash and dry clothes from the moment they are put in and even create personalized courses.

Fun, interactive elements are also available, including the Tromm AI Personal Color picture event that puts a camera inside the WashTower drum so that visitors can take a unique photo. Through AI, these pictures are analyzed to determine the person’s personal color, offer styling recommendations and create a stylish, personalized photo shoot.

 

Escape From Your Worries Corner: A Smart, Fun, and Interactive Challenge

At the Goldstar Refreshment Center, one of the most exciting and innovative spaces is the Escape From Your Worries Corner, also known as the LG ThinQ Room Escape.
This zone offers a real-world escape room experience, but with a unique twist — it’s powered by LG’s smart home technology.

What’s Inside:

  • Escape Room Concept with a Tech Twist:
    Unlike traditional escape rooms, where players solve purely physical puzzles, here you must use the LG ThinQ app and interact with LG smart appliances to find hidden clues, unlock new stages, and eventually “escape” the room.

  • Integration with LG ThinQ Ecosystem:
    The puzzles are directly connected to LG’s home appliances, such as:

    • Smart refrigerators (checking contents or unlocking compartments)

    • LG Styler (hidden messages triggered by garment care cycles)

    • Air purifiers (that reveal clues based on air quality settings)

    • Smart TVs (displaying encrypted hints)

    • Washing machines or ovens (starting specific programs to access the next step)

  • How It Works:

    1. Visitors download or open the LG ThinQ app on their smartphones.

    2. Inside the room, different appliances “hide” clues.
      (For example: Setting the smart fridge to a certain temperature might trigger a hidden code to appear.)

    3. Guests must manipulate the appliances via the app — just like how they would in a real smart home — to solve a series of riddles and escape.

Experience and Atmosphere:

  • Immersive Environment:
    The escape room is carefully designed to feel like a futuristic smart home, blending sleek furniture, minimalist decor, and hidden high-tech surprises.

  • Fun Yet Relaxed:
    The goal isn’t just competition — it’s stress relief and discovery. The puzzles are cleverly designed but not overly difficult, aiming to offer a sense of achievement rather than frustration.

  • Thematic Design:
    The environment lightly plays with the theme of “worries” — small challenges that reflect everyday life stresses — making your “escape” symbolic of leaving your troubles behind.

Why It’s Special:

  • Fun Meets Technology:
    You experience firsthand how LG’s smart devices and the ThinQ app simplify life, making everyday tasks more convenient and interconnected.

  • Discovery by Play:
    Learning through hands-on interaction is much more memorable than just reading about product features.

  • Feel-Good Achievement:
    Completing the room gives visitors a mental refresh and a boost of confidence — exactly what the Goldstar Refreshment Center is all about.

Extra Perks:

  • Completion Rewards:
    Visitors who successfully “escape” might receive small gifts, such as limited-edition LG merchandise, discount coupons, or eco-friendly souvenirs.

  • Social Media Challenges:
    Guests are encouraged to share their escape experience on social media with a dedicated hashtag, entering them into raffles for bigger prizes.

The Escape From Your Worries Corner isn’t just a playful activity — it’s an immersive, educational, and therapeutic journey where technology and entertainment converge, showing how LG’s vision for a smarter, more connected life can be experienced joyfully.

Open daily from 9 AM to 10 PM, the Goldstar Refreshment Center offers a wide variety of free programs for visitors, accessible through easy registration on the official LG website.

Location and History of the LG Goldstar Refreshment Center

The LG Goldstar Refreshment Center is located within Gyeongdong Market (경동시장) in Seoul, South Korea — one of the city’s most iconic and historic marketplaces.

Gyeongdong Market Background:

  • Established in 1960, Gyeongdong Market has been a vibrant hub for traditional Korean medicine (hanbang), herbs, agricultural products, and seafood for decades.

  • It spans around 300,000 square meters and houses over 1,000 stores and medical clinics.

  • It’s a true cultural landmark — a place where traditional Korean commerce and healing philosophies thrive even today.

  • However, like many traditional markets in Korea, Gyeongdong faced challenges in recent years due to urban development and modern consumer habits shifting towards large supermarkets and online shopping.

LG’s involvement in revitalizing the area fits into their broader ESG (Environmental, Social, Governance) and community support initiatives. Through projects like the Goldstar Refreshment Center, LG aims to breathe new energy into historic spaces by combining heritage, technology, and lifestyle experiences.

The LG Goldstar Refreshment Center Concept:

  • The center is more than just an exhibition — it’s a living experience space where visitors can relax, refresh, and interact with LG’s latest innovations.

  • It’s also deeply rooted in LG’s own corporate heritage:
    LG’s predecessor, Goldstar, was founded in 1958 — just a couple of years before Gyeongdong Market officially opened — meaning the market and the brand grew alongside each other during Korea’s rapid industrialization.

This symbolic connection makes Gyeongdong Market a very meaningful location for LG to launch the Refreshment Center — honoring the past while looking to the future.

About the Starbucks in Gyeongdong Market:

  • The Starbucks at Gyeongdong Market is not an ordinary branch — it’s been designed in collaboration with LG and the market community to blend traditional Korean aesthetics with modern café culture.

  • It features:

    • Traditional Korean design elements, such as hanok-style wooden interiors, artistic reinterpretations of herbal motifs, and local historical references.

    • Locally-inspired menu items and exclusive beverages that highlight Korean medicinal herbs and teas, in line with the market’s heritage.

  • Purpose of the Starbucks partnership:

    • Create a lifestyle bridge: making the market more appealing to a younger, global audience while respecting its traditional roots.

    • Serve as a community hub: a place where visitors to the LG Goldstar Refreshment Center can grab a coffee, socialize, and further experience the rejuvenation of the Gyeongdong district.

    • Host special events in collaboration with LG and local merchants — like sustainability workshops, cultural exhibitions, or smart home talks.

In Summary:

The LG Goldstar Refreshment Center is strategically and symbolically located at Gyeongdong Market to:

  • Celebrate LG’s origins.

  • Help revitalize a historical part of Seoul.

  • Merge technology, lifestyle, and culture in a space that invites healing, connection, and discovery.

The Starbucks branch there complements this vision by offering a modern yet traditionally-inspired gathering place, perfectly aligned with the Refreshment Center’s mission of “refreshing” both individuals and communities.

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