JOHNNIE WALKER VAULT OPENS THE DOOR TO A NEW ERA OF LUXURY SCOTCH WHISKY 

Pioneering the next chapter in luxury spirits, Johnnie Walker, the world’s leading Scotch Whisky1, announces the global launch of Johnnie Walker Vault in the brand’s most ambitious expression of blending artistry yet.  

At the heart of the new platform is the artistry of Johnnie Walker Master Blender, Dr Emma Walker, and her craft of telling personal stories from a carefully curated selection of exceptionally rare whiskies. Her mastery builds on craft passed down through centuries, working from a hidden creative ‘atelier’ deep beneath Johnnie Walker Princes Street in the brand’s home, Edinburgh. The Johnnie Walker Vault holds, at any given time, a selection of 500 whiskies from our rare, aged and ghost casks, personally curated and rotated by Dr. Walker to showcase the very best of the 10 million casks of Scotch available to her as Master Blender. 

Johnnie Walker Vault will bring its unparalleled creativity and craftsmanship to life through rare products, experiences and collaborations.

Under a newly launched Private Blend experience, Dr Walker will personally create unique made-to-measure blends for a select few, hand-selecting meaningful expressions from the invite-only Johnnie Walker Vault physical space, and crafting these into deeply layered blends. Each blend is tailored to the inspirations and individual palates of her guests.

For the first time, this experience will be launched and offered to the public with packages starting from £50,000, to include a luxurious agenda deeply rooted in Scottish heritage. From Michelin Star dining to a glamorous stay at the glorious Gleneagles Hotel in Perthshire, the programme is tailored to individual desires – culminating in the bespoke blending session with Dr. Walker. Following the experience, guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat. Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions.

Luxury Collaborations

Later this year, Johnnie Walker Vault will also invite its first creative partner within – a visionary artist in couture fashion – to co-create a limited-edition collection with Dr. Emma Walker, with further details to be revealed in Spring 2025. 

 

Further information on Johnnie Walker Vault including registration for the bespoke private blending experience can be found at www.johnniewalker.com/en/vault. Registrations go live from 12th March.

Johnnie Walker 先锋奢华新篇章——全球发布 Johnnie Walker Vault

引领奢华烈酒的全新篇章,全球领先的苏格兰威士忌品牌 Johnnie Walker 隆重推出品牌迄今最具雄心的调和艺术表达——Johnnie Walker Vault


调和艺术的极致呈现

Johnnie Walker Vault 的核心,由 Johnnie Walker 首席调酒大师 Dr. Emma Walker 精心打造,她以非凡的威士忌调和技艺,讲述一个个珍稀佳酿背后的动人故事。她的技艺传承自百年匠心工艺,并在品牌故乡爱丁堡 Johnnie Walker Princes Street 地下深处的一处隐秘创意“工坊”中精进升华。

Johnnie Walker Vault 内典藏着来自稀有、陈年及“鬼桶”(已关闭酒厂存留下来的珍稀酒桶)的500款精选威士忌,这些佳酿由 Dr. Walker 亲自挑选和轮换,以展现她所掌控的 1000 万桶苏格兰威士忌中最卓越的风味表达。

Johnnie Walker Vault 将通过限量佳酿、专属体验及跨界合作,展现无与伦比的创新精神与工艺精髓。


私人调配体验:个性化奢华订制

在全新推出的 Private Blend 私人调配体验 中,Dr. Walker 将为极少数尊贵宾客量身打造专属威士忌。她将在仅限受邀者进入的 Johnnie Walker Vault 物理空间中,甄选具有特殊意义的佳酿,并调和出层次丰富、独一无二的风味。每一款定制威士忌都将根据客人的灵感与个性化口味精心打造。

这项尊享体验将首次向公众开放起价 £50,000,并包含一场沉浸式的奢华苏格兰文化之旅。从米其林星级美食传奇酒店 Gleneagles 的华美住宿,所有行程均根据宾客需求精心策划,并以 Dr. Walker 亲自主持的专属调配仪式 为终极亮点。

体验结束后,宾客将获赠他们的私人调配佳酿,盛装于法国殿堂级奢侈品牌 Baccarat 手工打造的水晶酒樽。此外,他们的独家配方也将载入 Johnnie Walker Vault 档案,与品牌传奇威士忌并列,成为可供未来传承与再造的珍贵遗产。


奢华跨界合作

今年晚些时候,Johnnie Walker Vault 还将迎来首位创意合作伙伴——一位高级定制时尚界的先锋艺术家,与 Dr. Emma Walker 联手打造限量珍藏系列。更多详情将于2025年春季正式公布。


探索 Johnnie Walker Vault

更多关于 Johnnie Walker Vault定制私人调配体验的报名信息,请访问 www.johnniewalker.com/en/vault

报名通道将于 3 月 12 日正式开启

Leave a Reply