Porsche is celebrating the 50th anniversary of the first 911 Turbo with a special highlight for all Porsche enthusiasts: an exclusive series of twelve different sneaker designs, limited to 911 units per model, in collaboration with sportswear manufacturer PUMA.

The sneaker series has a historical connection to iconic Porsche models, drawing inspiration from their iconic design elements. The design of the “Turbo No. 1” sneaker is based on the legendary Porsche that was presented to Louise Piëch on her 70th birthday, while the design of the “Turbo 930” sneaker was developed in honor of Dr. Ferry Porsche’s own 911 Turbo from 1976. In addition to the two special-edition sneakers, there will also be ten local editions for different markets.

An Exclusive Tribute
An exclusive sneaker colourway was selected for the Porsche Asia Pacific region. The striking colour, Polar Blue, symbolizes the incredible transformation over the past five decades. The blue colour represents loyalty, stability and advancement, reflecting both Porsche’s illustrious legacy and the vibrance of the Asia Pacific region.

Drive in its Most Beautiful Forms
The sneaker features vintage turbo lettering and a subtle Porsche logo on the exterior. Sneaker fans will particularly enjoy the heel section, which picks up on the original 911 Turbo’s characteristic “whale tail” rear spoiler and the vehicle’s horizontal red tail lights. The heel features a tonal Porsche Crest in 3D print, while the front of the lacing is adorned with a removable plaque with 50th anniversary lettering. The brand-new motorsport-inspired PUMA “Road Rider” sneaker silhouette was chosen for all models.

A Legend Goes Around the World
Additionally, there will be other exclusive market editions being launched. Each inspired by a specific Porsche 911 Turbo car from a selected market around the world and exclusively available in the respective market in a limited edition run of only 911 sneakers each. The selected markets’ – Germany, France, Poland, the Netherlands, the UK, Japan, Taiwan, the U.S. and Canada – feature designs with one of thirty available exterior colors from the original Porsche color charts from 1975 to 1977.

The 50th anniversary Porsche 911 Turbo limited edition sneakers will be available from August 29th, 2024 at 9:11 a.m. (CEST) at a price of SGD 329 at Porsche Studio Singapore and on PorscheShop.sg. Each customer will receive the limited-edition sneakers together with an additional set of black laces for added individualisation. An exclusive black Porsche Puma sports bag with zipper and adjustable shoulder strap serve as packaging, underlining the exclusive character of this edition.