In the lead up to National Day 2024, Scoot, the low-cost subsidiary of Singapore Airlines (SIA), brought a taste of home to 50 Singaporeans in Japan for a heartwarming #ScootHomecoming dinner.

 

Singapore’s National Day transcends the typical celebration of a nation’s independence or a public holiday. It is a period of heightened national unity where Singaporeans from all walks of life experience a sense of connection with one another regardless of wherever they may be in the world. 

 

As a home-grown brand that sets out to be an enabler of meaningful connections, between destinations, people, cultures and experiences, Scoot launched a campaign to connect with Singaporeans who are away from home, for work, studies, and a myriad of other reasons.

 

For the second year running, Scoot continued to collaborate with local content creation company, The Smart Local (TSL), to recreate a sense of home for Singaporeans based in Tokyo, with a cosy and warm dinner including familiar local dishes to celebrate the Singaporean identity. The event was also supported by Singapore Association in Japan and Singapore Global Network (SGN).

Centred around the theme of connections and nostalgia, the campaign kicked off with interactive polls and quizzes on social media to crowdsource favourite dishes and National Day traditions that Singaporeans abroad missed most. Then, the Scoot and TSL team headed to the streets of Tokyo to invite Singaporeans to attend the homecoming dinner. They also worked with a restaurant at Ascott Marunouchi Tokyo to prepare local dishes for the homecoming dinner.

The dinner included a feast of popular local delights that included Chicken Rice, Laksa and Chicken Curry.  Attendees also had a wonderful time playing nostalgic games such as country eraser, charades, and a National Day themed version of the purpose driven card game, We’re Not Really Strangers, aimed at sparking meaningful conversations around home, family, and connections. At the end of the night, all attendees joined a singalong to iconic National Day tunes, such as Kit Chan’s rendition of Home, in a mass karaoke format.

 

 

Please see this link for the YouTube video of this heartwarming event.