Runway to Real Life: L’Oréal Paris and Kuala Lumpur Fashion Week Redefine Empowerment with ‘Walk Your Worth’

Featuring 23 ‘Women Of Worth’ who share inspiring stories, the exclusive runway show celebrates strength, confidence, and diversity.

L’Oréal Paris proudly announces its continued partnership with Kuala Lumpur Fashion Week (KLFW) 2024 as the official backstage beauty partner, presenting the empowering ‘Walk Your Worth’ runway event. This showcase pays tribute to the brand’s legendary tagline, “Because You’re Worth It,” a phrase that has been inspiring women to embrace their beauty and self-worth since it was coined in 1971.

The tagline “Because You’re Worth It” was the first brand message to highlight the power of self-confidence and has since become a unifying, empowering call for women of all ages and backgrounds. It symbolizes L’Oréal Paris’s mission to encourage women to fearlessly embrace their ambitions and believe in their self-worth every day. By taking their beauty into their own hands, women can empower themselves, and L’Oréal Paris is dedicated to reinforcing this message until women everywhere confidently declare, “we never doubted it for a moment.”

To further this mission of empowerment and self-worth, L’Oréal Paris has partnered with Kuala Lumpur Fashion Week (KLFW), an event known for its innovative and inclusive approach to fashion. This collaboration perfectly aligns with the values of the ‘Women Of Worth’ initiative, as both L’Oréal Paris and KLFW champion the future of beauty and fashion where diversity, innovation, and empowerment take centre stage.

The collaboration, themed around neo-fashion for 2024, provides a prestigious and forward-thinking platform for L’Oréal Paris to bring the ‘Walk Your Worth’ campaign to life. As the official backstage beauty partner, L’Oréal Paris is equipping KLFW with cutting-edge scientific breakthroughs in makeup, skincare, and haircare, ensuring that every model and participant embodies the pinnacle of beauty innovation. This partnership not only showcases the pinnacle of beauty innovation but also reinforces our shared commitment to celebrating self-worth and empowering individuals. By blending traditional elegance with modern innovation, both L’Oréal Paris and KLFW strive to inspire and uplift through the combined power of fashion and beauty.

At KLFW 2024, L’Oréal Paris shines a spotlight on inspiring Malaysian and Singaporean women as the faces of this year’s ‘Women Of Worth’ cohort. These remarkable women come from a variety of backgrounds, embodying the strength, beauty, and unique experiences that define their worth – they represent all strata of women in our diverse society. Highlighting individuals who have made significant contributions in their personal and professional lives, whether they are trailblazers in STEM, champions of social causes, successful entrepreneurs, dedicated athletes, or nurturing mothers, each woman represents a facet of our lives as we know it.

 

Each of these women bring a unique narrative of perseverance and achievement, from scientists advancing medical research and social activists fighting for equality, to entrepreneurs building thriving businesses and athletes breaking records. By showcasing their journeys on the runway, L’Oréal Paris emphasizes that self-worth is multifaceted and universal, transcending categories and life stages. This runway show not only highlights their individual accomplishments but also inspires women everywhere to recognize and celebrate their own worth.

 

As L’Oréal Paris and KLFW continue to forge this impactful partnership, they remain committed to celebrating diversity, innovation, and empowerment. The ‘Walk Your Worth’ runway and the ‘Women Of Worth’ initiative stand as beacons of inspiration, reminding everyone that recognizing and celebrating self-worth is a journey that unites us all.

巴黎欧莱雅（L’Oréal Paris）再度与2024年吉隆坡时装周（KLFW）携手合作，以官方后台美容合作伙伴的身份联手呈现“Walk Your Worth”大秀致敬女性力量。自1971年诞生以来，巴黎欧莱雅一直秉承着“因为你值得拥有”（Because You’re Worth It）理念，冀望借此场大秀继续传达和鼓励女性勇于追求自我价值、展现美丽姿态的精神。

 

强调着自信力量的“因为你值得拥有”是巴黎欧莱雅第一个强调自信力量的品牌宣言，一直以来号召所有女性不论年龄和背景地团结一致，赋予“她”力量。这句口号代表着巴黎欧莱雅的使命，鼓励女性无畏地追求自我抱负，永远相信自我价值。巴黎欧莱雅想要让全世界女性深刻了解到，美丽应由自己掌握，方能更好地将自我力量迸发出来，呼吁所有女性们自信地站出来，高声且毫不犹豫地回答：“我们从未怀疑！”

 

为了弘扬女性赋权与自我价值，巴黎欧莱雅携手以创新和包容时尚方式而闻名的吉隆坡时装周，双方期齐心共进，与“Women Of Worth”活动所提倡的价值观完美契合，尤其是巴黎欧莱雅和吉隆坡时装周在倡导未来的美容和时尚的路上，皆把多样性、创新和赋权视为重中之重。

 

此次合作将以2024年的新时尚为主题，让巴黎欧莱雅可通过这极具声望和前瞻性的平台，呈现出“Walk Your Worth”的闪耀大秀。作为官方后台美容合作伙伴，巴黎欧莱雅将为吉隆坡时装周提供采用尖端科技的突破性彩妆、护肤和美发产品，让每一位模特儿和参与者都能体现出美妆创新的巅峰，同时把双方在弘扬自我价值和女性赋能的共同理念传达出去。传统优雅与现代创新的相结合，彰显出巴黎欧莱雅和吉隆坡时装周致力把时尚和美容交融出更大的力量，带来振奋人心的“美”！

 

在2024年吉隆坡时装周上，巴黎欧莱雅也把年度“Women of Worth”的聚焦灯放在马新两地中鼓舞人心的女性上。这些杰出的女性们来自不同的背景，代表着我们这个多元化社会中各个阶层的女性，在人生的道路上充分展现了她们的力量、美丽和独特的阅历，彰显出个人的价值存在。我们将重点介绍在个人生活和职业生涯中献出重大贡献的女性，她们有些是科学、技术、工程和数学（STEM）的开拓者，也有些是社会事业的拥护者、成功的企业家、敬业的运动员，或是养育子女的慈母，每一位女性体现了我们生活中的各个女性角色。

 

 

 

从推动医学研究的科学家、争取平等的社会活动家，到打造自己商业帝国的企业家，以及打破纪录的运动员们，每一位女性以独特的方式演绎出在人生道路上的自我坚持不懈和成就。巴黎欧莱雅想要通过在秀台上一幕幕展示她们的历程来强调，自我价值是多方面的、是普遍的，是超越阶层和人生阶段的。这场大秀不仅彰显杰出女性们的个人成就，也激励着世界各地的女性们认识并赞美自己的价值。

 

巴黎欧莱雅马新营销总监Jaren Ong指出：“这些了不起的女性们以独特的方式，发挥出自我力量、活出自我精彩，巴黎欧莱雅非常荣幸能借着‘Women Of Worth’这个平台来支持与赞美她们。我们与吉隆坡时装周的合作，让我们更能展现出这些女性的美丽与力量，在吉隆坡时装周上将我们的创新美容解决方案与动感时尚完美融合，诠释出美的多样貌。2024年吉隆坡时装周的‘Walk Your Worth’大秀，将我们的理念真正地体现出来，强调出意识到自身价值的重要性，我们理应对自己的价值感到自豪。”

 

吉隆坡时装周创办人Andrew Tan补充说道：“突破时尚和自我表达的界限，一直是吉隆坡时装秀在坚持的事。今年的主题‘新时尚’，完美契合我们和巴黎欧莱雅的合作。我们把最前沿的美容创新与前卫时尚相结合，不仅展示了未来的风格潮流，也让人们能够拥抱自己独特的价值、展现自信。此次合作把我们的共同愿景放大，鼓励通过时尚和美容来激发自我价值，造就出这一场令人难忘的大秀活动。”

 

巴黎欧莱雅除了致力将杰出的个人故事带上聚焦灯前，还建立了一个永久性的“Worth It”社区。今年获得表彰的杰出女性们，将加入了这个历年来不断壮大的女性网络，形成了一个强大的集体力量，不断激励和鼓舞着彼此。这个社区证明了“Women Of Worth”影响力的持久性，提醒着我们所有人，每个女性的故事都存在其自身价值，我们应一起赞美和放大彼此的价值，彼此成就，共同成长！

 

巴黎欧莱雅和吉隆坡时装周冀望延续这段深具影响力的合作伙伴关系，一如既往地促进多元化、创新与赋权。此场“Walk Your Worth”大秀和“Women Of Worth”活动，是指引彼此前进的灯塔，鼓励每个人提高自我意识、舒适地颂扬自我价值，将我们的力量集结起来，活出闪耀的美丽人生。