Homegrown Brand 94 Fragrance Collaborates with Master Perfumer to Launch the Privée Collection

Introducing five new scents in their lineup of affordable luxury perfumes, featuring niche fragrance High By The Beach, curated alongside Roman Abdullah

Singapore-based 94 Fragrance has expanded its Classic Collection with the addition of four new scents: Horus, Diana, Maranello, and Galahad. These luxury fragrances offer a diverse range of wearable scents suitable for any taste, adding to an existing lineup that includes Black Tie, Vanille Berries, Passion, and Renaissance perfumes.

In a notable debut, 94 Fragrance is also introducing the Privée Collection with High By The Beach as its flagship scent.

Marking the debut of the Privée Collection is HighByTheBeach, the first scent in their premier collection which will house niche fragrances curated alongside master perfumers all around the world. With over fifteen years of experience, Roman Abdullah’s talent and artistry shines in a luxurious scent of tropical paradise, designed and curated with the vision of 94 Fragrance.

This premier collection will feature niche fragrances curated with master perfumers from around the globe. High By The Beach is a luxurious blend that captures the essence of a tropical paradise, meticulously crafted by the renowned perfumer Roman Abdullah, whose 15 years of expertise and artistry are evident in this creation.

The New Scents

High By The Beach
Evoking memories of a sun-soaked paradise, High By The Beach starts with a burst of tropical warmth, featuring the lively scents of pineapple and passion fruit. This initial burst unfolds into an exotic blend of white chocolate, cedarwood, white musk, and vanilla. The perfume is designed to transport the wearer to a golden sunset on the beach, a tropical umbrella drink in hand.
Key notes: Fruity, gourmand, woody, musky

Horus
A warm and spicy fragrance, Horus offers a captivating scent journey. The bold aroma of saffron and nutmeg mingles with the delicate floral notes of lavender, eventually settling into a deep, rich musk and patchouli base. This scent is perfect for those who enjoy a mysterious and intriguing fragrance.
Key notes: Warm spicy, fresh spicy, oud, lavender, metallic

Diana
Diana exudes a regal freshness and fruity allure with top notes of litchi, rhubarb, and bergamot. It invites the wearer into a lush garden with sweet undertones of Turkish rose and vanilla, evolving into a sophisticated and elegant musk.
Key notes: Rose, floral, fruity, fresh, musky

Maranello
Inspired by the thrill of motorsport, Maranello’s luxurious citrus scent takes the wearer on scenic drives through Italy and the South of France. Its medley of fruits forms a fresh fragrance reminiscent of European vineyards, which settles into an elegant blend of white musk, Madagascar vanilla, and amber.
Key notes: Fruity, citrus, sweet, musky, powdery

Galahad
Galahad is an indulgent and rich fragrance with a warm blend of dark chocolate, caramel, and coffee. Complemented by the freshness of sweet notes like sugar cane and sandalwood, it evokes the tranquility of calm mornings before dawn.
Key notes: Aromatic, fresh spicy, green, woody, citrus

Affordable Luxury

94 Fragrance’s Classic Collection scents are priced at $27 each, while High By The Beach from the Privée Collection is available for $40. For a limited promotional period, customers can purchase any two Classic Collection scents for $50. All 94 Fragrance perfumes are available on their retail website, 94fragrance.com, and their TikTok page (94fragrance).

94 Fragrance

Founded in 2023, 94 Fragrance is a homegrown Singaporean brand specializing in halal-friendly fragrances. The brand caters to diverse fragrance preferences, offering scents that are nostalgic and invoke special memories, while also encouraging customers to explore new and unique aromas. Collaborating with international master perfumers and producing products in GMP and halal-certified factories, 94 Fragrance ensures quality and trust in every bottle.