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HONOR has officially unveiled the Magic6 Pro in Singapore today, marking a significant milestone in its dedication to enriching human-centric experiences through pioneering platform-level AI technology. After its remarkable debut at MWC 2024 in Barcelona, where it captivated audiences with its innovative AI-empowered cross OS experiences and cutting-edge intent-based user interface, the Magic6 Pro is poised to revolutionise the tech landscape in Singapore and beyond.

Advancing beyond its predecessor, the Magic6 Pro introduces new AI features like the Magic Capsule and Magic Portal, supporting 100+ popular global apps. Powered by Snapdragon® 8 Gen 3, the Magic6 Pro achieves a remarkable 30% CPU and 25% GPU boost. HONOR further redefines power with its second-generation Silicon-carbon Battery. Durability remains a focal point with the HONOR NanoCrystal Shield, delivering an impressive 10 times better shock absorption.

The HONOR Magic6 Pro also sets a new gold standard boasting groundbreaking advancements in camera, audio, display, battery, and selfies, powered by the innovative AI-driven Falcon Camera System. Demonstrating its unparalleled performance, the Magic6 Pro has not only shattered three records on DXOMARK for the Display, Battery, and Selfie categories but has also surpassed leading global handset brands. Moreover, this flagship phone clinched second place in the audio category and received a prestigious ‘Gold’ rating across all these categories.

Discover the Magic of AI with HONOR Magic6 Pro

Driven by its commitment to human-centric innovation, HONOR has unveiled MagicOS 8.0, the latest version of its Android-based operating system that introduces fully empowered HONOR’s platform-level AI and the industry’s first intent-based UI. With this, HONOR is transforming the user experience, introducing entirely new, multimodal ways for humans to interact with their smart devices.

Enriched by Magic Capsule and Magic Portal, the HONOR Magic6 Pro provides users with a more personalised, intuitive experience. With a simple tap on the notifications banner at the top of the screen, the Magic Capsule expands to offer additional information and related options, granting users instant access to essential resources and eliminating the need to navigate through multiple apps for maximum productivity and efficiency.

Meanwhile, Magic Portal harnesses the power of AI to understand user messaging and behaviour, streamlining complex tasks into a single-step process. For example, Magic Portal’s AI quickly recognizes addresses in a text message and directs users to Google Maps, enabling effortless navigation at their fingertips. For social media like TikTok and Facebook, it also streamlines the access and sharing, allowing users to forward booking details or online search results with just a single drag. Furthermore, Magic Portal facilitates image-based shopping experiences, seamlessly guiding users to platforms where they can find and purchase desired items.

By working with partners and app developers, Magic Portal supports over 100 most frequently used Apps globally, providing users with a seamless experience across various platforms while ensuring users can enjoy the full potential of Magic Portal with their favourite apps.

A Sneak Peak of Inspiring AI Practice

Embracing an open and collaborative spirit in the AI era, HONOR actively works with industry partners, striving to bring more of the industry’s leading technologies to the public. To demonstrate the latest joint effort, HONOR and Qualcomm shook hands together, bringing the Llama 2 large language model (LLM) inside the HONOR Magic6 Pro, which is able to complete functions such as Q&A, text creation and reading comprehension in an offline environment. As a demo, bringing the Llama 2 LLM on device is the ability of HONOR and Qualcomm to work together to solve problems and enable innovation. Collaboration within an industry like this can lead to a more imaginative future for users.

Experience Pro-grade Sportography with HONOR’s AI-powered Falcon Camera System

As consumers look forward to an exciting year of sporting events, HONOR has made it a priority to deliver sports photography worthy of a gold medal, with improved capture speeds and clearer snapshots. Debuting a new and improved HONOR Falcon Camera System powered by an AI model trained with a database that is 28 times larger over the previous generation, the HONOR Magic6 Pro includes HONOR AI Motion Sensing Capture, an advanced AI capture algorithm that effortlessly predicts and captures decisive moments in ultra-high definition. The advanced HONOR AI Motion Sensing Capture of the HONOR Magic6 Pro surpasses the previous generation by covering a wider range of sports and activities such as jumping, dancing, and martial arts, making it perfect for capturing thrilling moments at sports events and races.

Additionally, HONOR’s latest camera system introduces a remarkable 180MP HONOR Tele-falcon Camera, (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro also features a 50MP Ultra-Wide Camera (f.2.0, EIS) and a powerful 50MP Main Camera with variable aperture capabilities (f/1.4 and f/2.0, OIS), to capture fast-paced moments in exceptional clarity without compromising on details.

Unmatched Display with HONOR NanoCrystal Shield

Featuring the industry’s most drop-resistant screen glass to date, the HONOR Magic6 Pro races ahead with improvements in display drop resistance. Verified by SGS’s Five Star Overall Glass Drop Resistance Ability certification in multiple scenarios, the display employs advanced materials with a 50% improvement in crystal density, which enhances its shock absorption capabilities by up to 10 times compared to regular glass^[1].

In addition to its durability, the HONOR Magic6 Pro features an industry-leading 6.8-inch All-range Low-power LTPO Eye Comfort Display^[2], delivering an exceptional viewing experience while prioritising users’ well-being with a range of human-centric innovations, including the industry’s highest 4320Hz PWM Dimming, Dynamic Dimming, Customizable Circadian Night Display, and Nature Tone feature.

Powerful Performance Driven by Cross Industry Innovation

The HONOR Magic6 Pro is powered by the Snapdragon® 8 Gen 3 Mobile Platform^[3], bringing a 30% improvement in CPU performance and a 25% increase GPU performance to the new devices. Thanks to the Qualcomm® AI Engine, the AI features on the HONOR Magic6 Pro are supported with exceptional fluency and stability, achieving a remarkable 98% improvement as compared to previous models. Additionally, the Snapdragon® 8 Gen 3 Mobile Platform delivers exceptional gaming experiences at superb battery efficiency and is packed with advancements that redefine powerful performance.

Recognising the growing importance of battery life for users who rely on their devices for prolonged usage, HONOR stands out as the first brand to apply emerging battery innovations from other sectors to smartphones. Taking inspiration from the disruptive electric vehicle (EV) industry, HONOR is bringing the all-new HONOR Second-generation Silicon-carbon Battery with HONOR E1, a better management chipset for energy efficiency enhancement, to the HONOR Magic6 Pro. The 5600 mAh^[4] demonstrates exceptional low-temperature performance, users can play the YouTube video for 81 minutes^[5] at -20°C with just 10% battery level remaining. In addition, with its 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge^[6], users can charge up the HONOR Magic6 Pro to 100% in only 40 minutes⁷, enabling the busiest users to swiftly charge their devices on the move.

Colour and Pricing

Designed for those who appreciate a sleek, modern style with timeless appeal, the HONOR Magic6 Pro is available in two sophisticated colours – Epi Green and Black, priced at S$1,399.

● Pre-order Excitement (20 March 2024 – 27 March 2024)

Early birds who seize the opportunity to pre-order between 20-27 March will unlock exclusive benefits worth S$688. This includes the coveted HONOR Watch 4, the versatile HONOR Supercharge Wireless Charger Stand, a protective HONOR Magic6 Pro PU Bracket Case, along with a 365-day Front and Back Crack Protection and an extended one-year warranty.

Exclusive pre-orders are available at the HONOR Singapore official store on Shopee: https://shopee.sg/honorsg.

Pre-orders are also available through partners:

Best Denki: https://www.bestdenki.com.sg/brands/honor/magic-6-pro.html

Challenger: https://tinyurl.com/yeym625t Courts: https://www.courts.com.sg/honor Gain City: https://www.gaincity.com/catalog/category/view/id/1052/?brand_id=HONOR

● Official Launch and First Sales Kick-off (from 28 March 2024)

Commencing from 28 March 2024, the Magic6 Pro will be up for grabs with premiums worth $418. This enticing package features the cutting-edge HONOR earbuds X6, coupled with a 365-day Front and Back Crack Protection and an extended one-year warranty.

Customers can secure their devices from authorised HONOR retailers and leading consumer electronics stores:

Best Denki: https://www.bestdenki.com.sg/brands/honor/magic-6-pro.html

Challenger: https://tinyurl.com/yeym625t Courts: https://www.courts.com.sg/honor Gain City: https://www.gaincity.com/catalog/category/view/id/1052/?brand_id=HONOR

Additionally, it will be available online:

HONOR Singapore Shopee: https://shopee.sg/honorsg

[1] Data from HONOR labs.

[2] With a rounded corners design on the display, the diagonal length of the exterior screen is 6.80 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller).

[3] Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and other countries.

[4] Typical value. The rated capacity of the non-removable battery is 5600mAh.

[5] Data from HONOR labs.

[6] The actual charging power may vary with different scenarios intelligently. Please refer to actual situations. ⁷Data from HONOR labs.

Key Features

Overview
Capture the Magic: Revolutionizing Smartphone Photography with AI-powered Next-generation HONOR Falcon Camera System	•	Next-generation HONOR Falcon Camera System o 180MP Periscope Telephoto Camera o 50MP Ultra-wide Camera o Super Dynamic Falcon Camera H9000 Sensor o Ultra-large Variable Aperture o Pro-grade Sport Portrait Algorithm o HONOR AI Motion Sensing
Beyond Imagination: Opening Up Exciting Cross-industry Possibilities with HONOR Secondgeneration Silicon-carbon Battery Technology	• •	5,600mAh HONOR Second-generation Siliconcarbon Battery 80W HONOR Wired SuperCharge and 66W Wireless SuperCharge
Unparalleled Display Excellence Fueled by Human-centric Technologies: Unleashing Unrivaled Immersion and Durability	• •	HONOR NanoCrystal Shield Industry-leading Human-centric Eye Comfort Innovations: o 4320Hz PWM Dimming o Triple TÜV Certifications o Customizable Circadian Night Display o Nature Tone
	•	6.8-inch All-range Low-power LTPO Eye Comfort Display
	•	Dolby Vision Certification
	•	Dynamic Refresh Rate
	•	Always On Display
AI-Driven Excellence: Reshaping the Future of People and Beyond	• •	Snapdragon® 8 Gen 3 Mobile Platform MagicOS 8.0: o Magic Portal Powered by MagicLM o MagicRing o Magic Capsule
	•	AI Privacy Call