Unveiling the Transformed Mercedes-Benz Center: A Journey of Luxury, Innovation, and Personalized Experiences

Mercedes-Benz Singapore, in collaboration with Cycle and Carriage Industries, proudly announces the grand re-opening of the Mercedes-Benz Center. Undergoing a comprehensive facelift and featuring enhanced touchpoints, the revamped center promises a modern, luxurious, and customer-centric experience. Claudius Steinhoff, President and CEO of Mercedes-Benz Singapore, expressed excitement about bringing this enhanced customer journey to life.

A Commitment to Exceptional Journeys:

Wilfrid Foo, Managing Director of Direct Motor Interests at Jardine Cycle & Carriage Limited, emphasized their commitment to delivering exceptional journeys, spanning over 120 years. The re-imagined Mercedes-Benz Center stands as a testament to this commitment, boasting exquisite detailing, modernized interiors, and digitalized media touchpoints that elevate the retail experience to new heights.

The Redesigned Mercedes-Benz Center:

Customer-Centric Approach:
The Mercedes-Benz Center has been reconfigured with the customer in mind, delivering a personalized, convenient, and seamless experience. The contemporary and modern luxury look transforms the center into more than just a retail and service space, positioning it as a lifestyle destination.

Key Features:

Enhanced Hospitality Areas: Comfortable waiting areas, beverage spots, and an expanded cafe space collaborate with lifestyle brands, offering a unique experience. The cafe doubles as an event venue when needed.

Active Customer Management: Star Assistants welcome visitors, guiding them to the right personnel based on their purpose of visit. Vehicle servicing is streamlined, reducing inconvenience for customers.

Individualized Consultation: The integration of sales and aftersales spaces allows for individualized consultations in open, semi-private, or fully private settings, catering to customers’ preferences.

Optimized Customer Engagement: Strategic placement of tablets enables consultations anywhere in the showroom, creating a seamless “phygital” experience for exploring physical products and customization options.

Captivating Product Showcase Areas: Visual zones direct attention to top-end vehicle models, electric vehicles, and new launches, emphasizing flexibility in product presentations.

Launch of the New E-Class:
The re-opening coincides with the launch of the new Mercedes-Benz E-Class range, featuring models such as the E 200 Avantgarde, E 200 Exclusive, and E 200 AMG Line. Upholding the highest standards in comfort and craftsmanship, the E-Class represents Mercedes-Benz’ commitment to innovation.

Elevating Tradition: The New Mercedes-Benz E-Class Unveiled

Mercedes-Benz continues its legacy of excellence with the latest generation of the E-Class, delivering a seamless blend of tradition and modernity. The unveiling of the new E-Class at the transformed Mercedes-Benz Center marks a significant milestone, introducing groundbreaking innovations and reinforcing the brand’s commitment to luxury and innovation.

MBUX Superscreen: A Digital Revolution

For the first time, the E-Class features the MBUX Superscreen, a revolutionary digital experience that seamlessly integrates the driver and passengers with the car. Claudius Steinhoff, President and CEO of Mercedes-Benz Singapore, invites everyone to the Mercedes-Benz Center to experience this unique feature firsthand. The MBUX Superscreen represents a leap forward in passenger and driver innovations, creating an immersive digital environment within the car.

Combining Tradition and Modernity

The new E-Class is a testament to Mercedes-Benz’s dedication to maintaining the E-Class legacy while embracing the future of electric vehicles. The lineup includes the E200 Avantgarde, E200 Exclusive, and E200 AMG Line at market launch, with the E300e Avantgarde joining shortly after.

Distinctive Design: A Blend of Proportions and Sportiness

The classic three-box saloon proportions of the E-Class showcase a short front overhang, a long bonnet, and a generously dimensioned passenger area. The “cab-backward” design, coupled with sporty elements like the powerdome and expressive character lines, exudes a sense of dynamism. The wide track and flush-fitted wheels, measuring up to 21 inches, add to the overall sporty appeal.

Innovative Lighting: A Visual Masterpiece

The E-Class introduces high-performance LED headlamps or DIGITAL LIGHT headlamps, providing precise light distribution in various driving situations. The unique two-section LED lights in the rear feature a star motif, emphasizing the width of the rear end. The V-shaped design of the boot lid and chrome trim bar further enhance the vehicle’s aesthetics.

MBUX Superscreen: Digital Sensory Experience

The dashboard of the E-Class features the MBUX Superscreen, offering a unique digital experience within the car. The large glass surface extends to the central display, providing a visually striking and dynamic design. The Active Ambient Lighting creates a spacious feeling, with a light strip running from the windscreen to the doors.

Seamless Interior Design: Comfort Meets High-Tech

The interior design seamlessly blends tradition and modernity. The centre console, designed as a homogeneous unit, merges into the lower section of the dashboard. The free-floating control array, illuminated by the Active Ambient Lighting, adds a touch of sophistication. The seats feature elaborate longitudinal fluting, with sport seats coming as standard for the E 200 AMG Line.

Customizable UI Design: Tailoring the Experience

The MBUX system allows for a customizable user interface design, with main icons on the central and passenger displays color-coded to match smartphone tiles. The driver can choose between two display styles (Classic and Sporty) and three modes (Navigation, Assistance, Service), providing a personalized and intuitive experience.

In conclusion, the new Mercedes-Benz E-Class stands as a symbol of innovation and tradition, bringing together cutting-edge technology and timeless design. Experience the future of driving at the Mercedes-Benz Center, where luxury meets digital sophistication, and tradition meets modernity.

Open House Event:
The Mercedes-Benz Center invites the public to an Open House event from January 27 to February 7, 2024. Visitors can immerse themselves in the World of Mercedes-Benz through art installations, multimedia elements, and collaborations with partners such as Leica, TMRRW Studio, A Novel Encounter, and Soilboy. Classic cars and a history exhibit showcase the brand’s journey since its arrival in Singapore in the 1980s.

The transformed Mercedes-Benz Center is not just a showroom; it’s a curated experience that blends luxury, innovation, and personalized services. From enhanced hospitality to cutting-edge technology, every aspect is designed to make each visitor’s journey memorable. Discover the new Mercedes-Benz Center from January 27 to February 7, 2024, at 301 Alexandra Rd, Singapore, and be part of a redefined automotive experience.