In an exciting development, Sa Sa International Holdings Limited, the eminent beauty product specialty platform, marks its re-entry into Singapore with the grand opening of its first store at Jurong Point. This not only signifies a relaunch but also reflects Sa Sa’s unwavering commitment to elevating the beauty landscape in the Lion City.

The sprawling 882.64 square feet retail space at Jurong Point promises an immersive shopping experience for beauty enthusiasts, blending modern aesthetics with practical functionality. Sa Sa’s return introduces an enticing array of exclusive beauty products to Singapore, reaffirming its position as the ultimate destination for beauty enthusiasts.

A Curated Selection of Beauty Brands

Committed to offering a carefully curated selection of products, Sa Sa presents a mix of locally grown and new-to-market brands. Customers can indulge in renowned names like Suisse Programme, Cyber Colours, Collistar, and Tous Fragrance, along with the introduction of Suiskin, a celebrated Korean skincare line known for its excellence in the beauty industry.

“Sa Sa believes this relaunch will unlock new opportunities and fortify its growth plans while reaffirming its vision of being the leading player in beauty,” shared Mr. Danny Ho, Executive Director & CFO at Sa Sa International Holdings Limited.

Strategic Expansion Plans

The choice of Jurong Point for Sa Sa’s re-entry is strategic, with plans extending beyond the West. The brand envisions a broader presence in Singapore, with upcoming store openings in Tampines 1 and Westgate. “Our choice of Jurong Point is not limited to a single store; it’s a strategic move to pave the way for more store openings in Singapore. We envision an expansion plan beyond the West, with Jurong Point being the first step towards realizing this vision,” explained Mr. Ho.

Ms. Lisa Soon, Regional General Manager of Sa Sa, emphasized the brand’s commitment to its clients and the Singaporean market. “We’re happy to be back and fully aware of the trust our customers have shown us over the years. We have previously built a loyal customer base across the country and intend to come back bigger and better, advancing on the success we have achieved,” she added.

Contemporary Retail Space at Jurong Point

Sa Sa’s Jurong Point store aims to create a world-class shopping experience, seamlessly blending modern aesthetics with practical functionality. The 882.64 square feet space invites customers to explore a curated selection of top-tier beauty products within a welcoming environment.

In addition to its brick-and-mortar presence, Sa Sa is actively expanding its online reach through platforms such as Shopee and Lazada, catering to the diverse preferences of its customer base.

Loyalty Program for Valued Customers

To express gratitude to its customers, Sa Sa introduces a loyalty program for the Singaporean market. By enrolling as a PINK Member, customers receive a complimentary lifetime membership. Fans of the brand can choose to elevate their membership to VIP – VIPINK status, enjoying exclusive benefits like discounts and special birthday deals.

Future Expansions and Store Openings

Looking ahead, Sa Sa envisions further expansions across the island in 2024, with upcoming store openings in Tampines 1 and Westgate. These plans aim to enhance convenience and accessibility, underlining Sa Sa’s steadfast commitment to Singapore as a pivotal and thriving regional market.

Sa Sa’s Jurong Point store is open daily from 10 am to 10 pm, located at Jurong Point, 1 Jurong West Central 2, JP1 #01-07/08 Jurong Point Shopping Centre, Singapore 648886.

www.sasa.sg