MADRID TURISMO: Unveiling the Charms of Spain’s Capital
Madrid, once considered the quieter sibling to European tourism giants like London, Paris, and Rome, has emerged as the new “it” destination, captivating the hearts of travellers worldwide. This transformation is owed in no small part to the global creative campaign, “Only in Madrid,” launched by IFEMA Madrid in collaboration with Connecting Travel and Select Holding in Asia. The campaign, unveiled at the Ritz Carlton in Singapore on October 19th, 2023, is set to catapult Madrid into the international spotlight, showcasing its unique allure and establishing it as an essential travel destination.
The Rise of Luxury Hospitality
The skyline of Madrid is adorned with opulent new additions, exemplifying the city’s burgeoning status. Noteworthy among these is the Four Seasons Hotels near the iconic Puerta del Sol, a sprawling 1,500 square meter complex featuring a luxury shopping mall housing esteemed brands like Dior and Hermes. The neighbouring Ritz Hotel has also undergone a lavish transformation, reemerging as the Mandarin Oriental Ritz, reaffirming Madrid’s commitment to luxury.
In a testament to Madrid’s growing appeal, the city is set to offer over 2,700 luxury hotel rooms by the end of 2023, marking a remarkable 50% increase in a decade, as reported by JLL. A staggering 33 new hotels are in the pipeline, with a significant proportion catering to the upscale segment. Madrid’s hotel investment in 2022 soared to an unprecedented 802 million euros, three times that of Barcelona, cementing its status as the new jewel in the crown of European tourism.
Fashion Mecca of the World
Madrid’s influence transcends its borders, earning it a place among the most influential fashion capitals globally. From haute couture ateliers like Loewe and Balenciaga to fast fashion giants Zara and H&M, the city is a veritable haven for fashion enthusiasts. Locally produced garments of exceptional quality offer an attractive alternative to international brands, and for those with discerning tastes, bespoke creations are readily available.
A Culinary Odyssey
Madrid’s culinary scene is a vibrant tapestry woven into the fabric of its culture. Whether it’s a leisurely Sunday lunch with family, a tapas crawl with friends, or an expedition to the local markets for the freshest produce, food is the heart and soul of the city. The world’s oldest restaurant, Restaurant Botin, founded in 1725, beckons with its legendary roast suckling pig and melt-in-your-mouth roast lamb. Adventurous palates will relish the chance to savour the city’s classic dish of caracoles, Spanish escargot.
For an authentic taste of local life, a visit to Mercado de San Anton in the Chueca neighbourhood is essential. This historic market, rebuilt in 2011, offers a modern, sustainable environment where visitors can peruse gourmet market stalls or dine on the rooftop terrace, enjoying panoramic views of the city.
Beyond the Bustle: Greater Madrid
Venturing beyond the city limits, Greater Madrid unveils a quieter, yet equally captivating side of the region. Quaint medieval towns, picturesque wineries, and serene parks provide a welcome respite from the urban hustle and bustle, showcasing the rich history and culture that permeates every corner of this diverse region.
Janel Kok, head of Marketing and Communications for Asia, succinctly captures the essence of Madrid: “It is finally Madrid’s time to shine.” The “Only in Madrid” campaign stands as a testament to the city’s unique blend of art, history, culture, cuisine, fashion, and sport, inviting visitors to slip seamlessly into the tapestry of local life.
As Madrid continues to captivate the global audience, plans for a non-stop air service from Singapore to Madrid are underway, promising even greater accessibility for Asian travellers seeking to explore the vibrant Spanish capital.
In a bid to further amplify Madrid’s allure, the city has appointed four illustrious South Korean personalities as its International Ambassadors. Cho Yeo-Jeong, Kim Joo-Ryung, Jeon Changa, and fashion designer Danha will play a pivotal role in showcasing Madrid’s lifestyle, cuisine, culture, and heritage to a Korean audience.
MADRID TURISMO by IFEMA Madrid, in collaboration with Connecting Travel and Select Holding, has embarked on a groundbreaking journey to promote Madrid’s vibrant culture and attractions in Asia. This strategic partnership marks Madrid Turismo’s inaugural foray into the Asian market, covering Singapore, Malaysia, Indonesia, Thailand, Japan, Korea, and China. Through a multifaceted approach encompassing travel trade sales, PR & media, and consumer marketing, the initiative aims to position Madrid as the premier tourism destination for Asian travellers.
For more information on the wonders awaiting you in Madrid, visit Turismo Madrid and EsMadrid. Plan your adventure and immerse yourself in the magic that is “Only in Madrid.”
LUXURY ASIA, PREMIUM TRAVEL, LIFESTYLE, TECH, WINE & DINE MAGAZINE 