Earlier this month, LOEWE began the global roll-out of its Letter Dice Charms program in select stores across the world. A novel concept that allows personalization of the LOEWE bags to accurately encapsulate the character traits of every individual, the Spanish fashion house now offers a playful options to individualize bags, making them unique and durable.

Whether a Gate, Hammock, Puzzle, Barcelona, or another one of the fashion house’s iconic bags, it can now be fully tailored to its owner thanks to this innovative new service. Opt to add on an exclusive charm featuring your name or any other word just by selecting a strap made of the finest calfskin in black or tan, with more colourways available from January 2019. The gold or platinum-plated letter cubes come in a choice of two-sizes, with every strap including a single dice stamped with LOEWE’s distinguished graphic symbol of intertwined Ls, the Anagram.

 

The Letter Dice Charms program will be rolled out at Casa LOEWE Paragon from 23 January 2019.